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ROCKER ALICE COOPER AND MOM ADD HALLOWEEN HUMOR TO FISHER'S STUDIO 24 BRANDMERCIAL

    24-Disc CD Management System Offers Unique Category Programming
    CHATSWORTH, Calif., Oct. 26 /PRNewswire/ -- Fisher Audio/Video announces the first advertisement of audio electronics using a one-half hour Brandmercial(TM), a new format that directs customers to existing retail outlets.  Just in time for Halloween, rock-and-roll star Alice Cooper and his mother will blend macabre humor with a demonstration of how the Studio 24 CD Management System serves diverse musical tastes.
    The Brandmerical(TM), a format created by Brand Building Communications (bbc), leaves behind the direct sale approach taken by infomercials to entertain and educate the consumer regarding a product while giving incentives to buy the product at their local retailer.
    Three complete video segments are each introduced by humorous skits featuring Alice Cooper and his mother.  Once Fisher has the channel- changer's attention, MTV-style interviews discover what many people want in a new CD player.  Viewers are then motivated to visit local storefronts carrying Studio 24 with an offer of a free Capitol Records CD sampler.
    Fisher's Brandmercial(TM) will broadcast from Halloween week through December on ABC, NBC, CBS, and FOX networks as well as selected independent stations in Los Angeles, New York, Chicago, Boston, Philadelphia, Washington, D.C., Dallas, Seattle, Detroit, San Francisco, Miami, St. Louis, Indianapolis, Dayton, Omaha, Pittsburgh, New Orleans, and San Diego.
    The Studio 24 CD Management System is the first audio component to store and play back up to 24 CDs by input names or CDs can be easily played back by musical type (jazz, rock, etc.), mood (i.e., morning music, romantic music), owner (i.e., mom's music, dad's music), occasion (party mix 1, party mix 2), simply by disc name (i.e., Elton John), or in any other way the user finds convenient.
    Headquartered in Chatsworth, Calif., Fisher Audio/Video markets a complete line of quality audio and video products.  Batey Ads is Fisher Audio/Video's advertising agency.  bbc is a multimedia advertising company specializing in direct response.
    NOTE:  Brandmercial is a product trademarked by bbc.
    -0-                            10/26/94
    /NOTE TO EDITORS:  Tape is available upon request./
    /CONTACT:  David Claus, supervisor - public relations of Fisher Audio/Video, 818-998-7322, ext. 247/


CO: Fisher fisher, name of a large North American marten, Martes pennanti. This carnivorous, largely arboreal mammal is found in hardwood forests of Canada, the extreme N United States, and mountain ranges of the W United States.  Audio/Video; Brand Building Communications ST: California California (kăl'ĭfôr`nyə), most populous state in the United States, located in the Far West; bordered by Oregon (N), Nevada and, across the Colorado River, Arizona (E), Mexico (S), and the Pacific Ocean (W).  IN: CPR Cardiopulmonary Resuscitation (CPR) Definition

Cardiopulmonary resuscitation (CPR) is a procedure to support and maintain breathing and circulation for a person who has stopped breathing (respiratory arrest) and/or whose heart has stopped (cardiac
 ADV ADV Advertisement
ADV Adverb
ADV Advance/Advanced
ADV Advantage (tennis)
ADV Advise
ADV Advocate
ADV Advancement
ADV Advent
ADV Arbeitsgemeinschaft für Datenverarbeitung
ADV Adversus (Latin: Against) 
 SU:

TW-SH -- NY042 -- 7931 10/26/94 12:27 EDT EDT
abbr.
Eastern Daylight Time


EDT Eastern Daylight Time

EDT n abbr (US) (= Eastern Daylight Time) → hora de verano de Nueva York

EDT 
 
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No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 1994 Gale, Cengage Learning. All rights reserved.

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Publication:PR Newswire
Date:Oct 26, 1994
Words:381
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