Printer Friendly

ROCKER ALICE COOPER AND MOM ADD HALLOWEEN HUMOR TO FISHER'S STUDIO 24 BRANDMERCIAL

 24-Disc CD Management System Offers Unique Category Programming
 CHATSWORTH, Calif., Oct. 26 /PRNewswire/ -- Fisher Audio/Video announces the first advertisement of audio electronics using a one-half hour Brandmercial(TM), a new format that directs customers to existing retail outlets. Just in time for Halloween, rock-and-roll star Alice Cooper and his mother will blend macabre humor with a demonstration of how the Studio 24 CD Management System serves diverse musical tastes.
 The Brandmerical(TM), a format created by Brand Building Communications (bbc), leaves behind the direct sale approach taken by infomercials to entertain and educate the consumer regarding a product while giving incentives to buy the product at their local retailer.
 Three complete video segments are each introduced by humorous skits featuring Alice Cooper and his mother. Once Fisher has the channel- changer's attention, MTV-style interviews discover what many people want in a new CD player. Viewers are then motivated to visit local storefronts carrying Studio 24 with an offer of a free Capitol Records CD sampler.
 Fisher's Brandmercial(TM) will broadcast from Halloween week through December on ABC, NBC, CBS, and FOX networks as well as selected independent stations in Los Angeles, New York, Chicago, Boston, Philadelphia, Washington, D.C., Dallas, Seattle, Detroit, San Francisco, Miami, St. Louis, Indianapolis, Dayton, Omaha, Pittsburgh, New Orleans, and San Diego.
 The Studio 24 CD Management System is the first audio component to store and play back up to 24 CDs by input names or CDs can be easily played back by musical type (jazz, rock, etc.), mood (i.e., morning music, romantic music), owner (i.e., mom's music, dad's music), occasion (party mix 1, party mix 2), simply by disc name (i.e., Elton John), or in any other way the user finds convenient.
 Headquartered in Chatsworth, Calif., Fisher Audio/Video markets a complete line of quality audio and video products. Batey Ads is Fisher Audio/Video's advertising agency. bbc is a multimedia advertising company specializing in direct response.
 NOTE: Brandmercial is a product trademarked by bbc.
 -0- 10/26/94
 /NOTE TO EDITORS: Tape is available upon request./
 /CONTACT: David Claus, supervisor - public relations of Fisher Audio/Video, 818-998-7322, ext. 247/


CO: Fisher Audio/Video; Brand Building Communications ST: California IN: CPR ADV SU:

TW-SH -- NY042 -- 7931 10/26/94 12:27 EDT
COPYRIGHT 1994 PR Newswire Association LLC
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 1994 Gale, Cengage Learning. All rights reserved.

 Reader Opinion

Title:

Comment:



 

Article Details
Printer friendly Cite/link Email Feedback
Publication:PR Newswire
Date:Oct 26, 1994
Words:381
Previous Article:SRC RECEIVES PRESTIGIOUS AIR TRAFFIC CONTROL AWARD
Next Article:CELEBRITY CRUISE RELEASES PLANS OF NEW SHIP; CENTURY TO COMBINE STYLISH GRANDEUR WITH SOPHISTICATED TECHNOLOGY
Topics:

Terms of use | Copyright © 2014 Farlex, Inc. | Feedback | For webmasters