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ROCHESTER TELEPHONE TO OFFER CALL ID IN NOVEMBER

 ROCHESTER TELEPHONE TO OFFER CALL ID IN NOVEMBER
 ROCHESTER, N.Y., Sept. 24 /PRNewswire/ -- The New York State Public


Service Commission has ruled in favor of state telephone companies offering Call ID. Before Call ID is offered, local telephone companies will conduct extensive consumer education programs to explain what the service is and how it works. The program will run for 60 days.
 Call ID allows people to identify the telephone number of the telephone line from which a call was made. The person calling may be the subscriber to that telephone line or someone else using the subscriber's line. Call ID helps called parties decide how to handle a call. They can choose not to answer the call, note the number for a return call at a more convenient time, or decide what approach to take in answering the call. It's also been shown that Call ID is capable of reducing the number of annoyance calls that telephone subscribers receive.
 Call ID subscribers will attach a display device to their telephones that will indicate the telephone number of an incoming call BEFORE the call is answered. Rochester Tel will provide display units on a lease or purchase basis and will sell telephones that have the display unit built into them. This equipment will be available at Rochester Tel Product Centers at Midtown Plaza and 3441 West Henrietta Road, across from Marketplace Mall.
 Rochester Telephone plans to begin offering Call ID in November. In preparation, it will begin an education and outreach communications program in September. The plan provides for clear and unmistakable information relating to Call ID service and the ramifications of its availability to all Rochester Telephone customers. The goals of the program are to inform consumers about the availability of Call ID, which displays the caller's phone number, and educate consumers about choices they have to restrict the display of their phone numbers.
 Customers will receive a brochure about Call ID with their September or October bills. In addition, the company plans to place full-page ads in area newspapers that explain the service in a question and answer format. Local radio stations will also be provided with public service announcements to reinforce the written information being given to consumers.
 Following are key questions and answers about Call ID and restrict options.
 In November, Rochester Telephone is introducing "Call ID" service throughout its operating area. Whether or not you subscribe to the new service, Call ID will affect all Rochester Telephone customers. This fact sheet tells how Call ID works, how it will relate to you and what choices you have.
 Q: What is "Call ID?"
 A: Call ID allows you to identify the telephone number of the line from which the call is being made -- before you answer the phone. Call ID service is available throughout Rochester Tel's operating area. (Not available to customers with telephone numbers in the 323 exchange and in 924-0001 through 5999 and 924-7000 through 7999.)
 Q: How does Call ID work?
 A: You may be affected whether or not you subscribe to Call ID. If you make a call to a customer with Call ID service, the number from which you are calling may be revealed to the Call ID customer. A special display unit attached to, or built into the phone, may display the number you are calling from. The number is displayed even if you (the caller) do not subscribe to Call ID service.
 Q: How can I keep my telephone number from being displayed to the person I call?
 A: All Rochester Telephone customers can choose not to have their numbers displayed, with one of two options -- either Per Call Restrict or All Call Restrict. With Per Call Restrict, customers can choose, before making the call, whether or not to display their number. All Call Restrict prevents a customer's number from being displayed for all calls (unless customer deactivates this option before making the call).
 Calls placed from a party line will produce a "Private" or "P" message on the display unit. Calls placed using a long distance carrier, or calls from areas where Call ID is not available, will produce an "Out of Area" message on the display unit. And, if customers choose not to have their numbers displayed on local calls where Call ID service is available, they may choose either the Per Call Restrict or All Call Restrict option (see description).
 Q: What's this "display unit?" Do I need a special phone or different equipment to use Call ID?
 A: To use this service, you must first subscribe to Call ID. A special phone is not necessary, but a display unit is required. You can add a separate display unit that plugs into your existing phone (either Rotary or Touch Tone) or get a telephone with a built-in display. You can buy or lease these units from Rochester Telephone. Display units can also be purchased at most retail outlets selling telephone equipment.
 Q: Will the number be displayed even if it's unlisted?
 A: Yes. Call ID displays both listed and unlisted numbers. However you can choose to prevent your number from being displayed (See Call Restrict).
 NOTE: Call ID service may be subject to availability.
 CALL RESTRICT
 Two Choices
 Q: How does Per Call Restrict work?
 A: Before you make each call, you must press Star 67 if using a TouchTone phone (or dial 1167 on a Rotary/pulse phone. A pulse phone is a telephone set with push buttons that produce a clicking sound when depressed. These phones do not provide true TouchTone service). Then, dial the number you're calling. Your number won't display at the other end. Instead, the word "Private" or "P" will appear. If you forget to dial Star 67 or misdial it, your number will be displayed. Per Call Restrict is a free service, provided to all Rochester Telephone customers. (Note: Phone stickers are available for your use.)
 Q: How do I get Per Call Restrict?
 A: We've already placed it on your phone. Just press Star 67 if using a TouchTone phone (or dial 1167 on a Rotary/pulse phone. A pulse phone is a telephone set with push buttons that produce a clicking sound when depressed. These phones do not provide true TouchTone service) before placing each call where you don't want the number displayed.
 Q: How does All Call Restrict work?
 A: All Call Restrict automatically prevents your number from appearing on a Call ID display unit on all calls you make. All Call Restrict is a free service. It must be requested from Rochester Telephone. There is no charge for ordering All Call Restrict during the first six months of Call ID's introduction or within six months of establishing new telephone service. After that, each time you might change, there is a service charge of $10 per line to order All Call Restrict.
 Q: What if I want to display my number for certain calls?
 A: To reverse All Call Restrict on a call-by-call basis and have your number displayed for certain calls, before making each call, just press Star 67 if using a TouchTone phone (or dial 1167 on a Rotary/pulse phone. A pulse phone is a telephone set with push buttons that produce a clicking sound when depressed. These phones do not provide true TouchTone service). You may want to do this when directly calling emergency service providers such as ambulance, police or fire departments.
 Q: How do I get All Call Restrict?
 A: To choose All Call Restrict, call 777-1200 (residential) or 777-1234 (business). Your Rochester Telephone Customer Service Representative will assist you. All Call Restrict phone stickers will be sent to you.
 Q: Can I change from All Call to Per Call Restrict or vice versa?
 A: Yes. You can switch call restrict options any time. There is no charge for up to two changes during the first six months after Call ID is introduced, or within six months of establishing new telephone service. After that, there is a service charge of $10 per line to change your call restrict option.
 Q: How about calls to 800 and 900 numbers?
 Can I keep my number from being displayed?
 A: No. Calls placed to 800, 900, 971, 974, 976 numbers or other billed services are not affected by the call restrict capability. When you make these types of calls, your number may be revealed.
 Q: Are there any other "special exceptions" when my call will be displayed?
 A: Yes. Calls placed from hotel, motel or Rochester Telephone coin-operated telephones will display their numbers to Call ID users. Call Restrict options will not be available to them.
 Q: In case of emergency, will Call Restrict prevent the 911 operator from knowing my number?
 A: In some cases, yes. In Monroe and Livingston Counties, the number will display. If you're not in these areas, the call will go to an operator who will not get a display of your number.
 Q: If I place a restrict call to someone with Call ID, can they still use Call Return (another service available from Rochester Telephone) to call me back?
 A: Yes. When the Call Return feature is used to call you, your telephone number will be printed on the caller's next telephone bill if that call has a specific charge associated with it. This will occur whether or not you used a call restrict option to place the initial call.
 For more information, call Rochester Telephone at 777-1200 (residential) or 777-1234 (business).
 -0- 9/24/92
 /CONTACT: Diana Melville of Rochester Telephone Company, 716-777-7061/
 (RTC) CO: Rochester Telephone Company ST: New York IN: TLS SU: PDT


KK -- CL001 -- 2948 09/24/92 09:09 EDT
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Copyright 1992 Gale, Cengage Learning. All rights reserved.

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