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ROCHESTER GAS & ELECTRIC PROMOTES ENERGY SAVINGS

 ROCHESTER GAS & ELECTRIC PROMOTES ENERGY SAVINGS
 ROCHESTER, N.Y., Jan. 27 -- Rochester Gas and Electric Corporation


(NYSE: RGS) (RG&E) today announced a major promotional campaign to make customers aware of energy-saving measures offered by the company. The programs stem from a demand-side-management effort which the company is now calling "energy management programs."
 In a morning news conference at company headquarters, chairman of the board, president and chief executive officer Roger W. Kober outlined the far-reaching campaign for news media. Kober described several new programs that will be offered to residential electric customers this year in addition to some ongoing programs already offered.
 The effort is designed to save customers money on their energy bills, delay the need to construct new power plants and to produce an environmental benefit by reducing fossil-fuel requirements at electric generating stations.
 The theme of the informational campaign is that it's "EZ" to save -- it's "EZ" to be energy efficient -- it's "EZ" to delay power plant construction and to benefit the environment through energy efficiency.
 The campaign's slogan is "ENERGY. Together We'll Save More." RG&E has developed a personality known as E.Z. Saver who will promote the programs.
 The scope of the information campaign is designed to make sure no RG&E customer misses an opportunity to save money and help achieve the goals in energy savings, lower electric bills and environmental benefits.
 Kober described several new residential programs. One is the Home Lighting Efficiency program that will be started in late February where each RG&E electric customer will receive three coupons in the mail that are good for a $10 rebate on each bulb purchased. The bulbs usually cost $15 to $20. An 18-watt compact fluorescent bulb gives as much light as a 75-watt incandescent bulb, and they last a lot longer.
 EndServe Analysis is a program that provides free installation of energy-saving devices and an energy use analysis of major household appliances.
 The Utility Low-Income Energy Efficiency Program is a three-year pilot program that will start in September and is designed to provide information, education and installation of energy-savings measures for low-income families.
 RG&E is developing a program called Refrigerator Turn-In. Some customers have older, second refrigerators operating in the home. Usually these refrigerators are less efficient, and they use a fair amount of electricity.
 Many times people keep these old refrigerators simply because it's a nuisance to get rid of them with all the disposal restrictions. When the program starts in April, RG&E will arrange to remove these older refrigerators at no charge and dispose of them in an environmentally acceptable manner.
 Then there's the Appliance Conversion Program where, in March, RG&E will announce offers of cash incentives for eligible customers who switch from electric ranges and dryers to natural gas appliances.
 There's a program for High Efficiency Central Air Conditioners, Heat Pumps and Water Heaters also to be offered in March. This program offers rebates and incentives through trade allies.
 For residential customers, the company continues to offer home energy audits free of charge through the Savingpower Program. Since 1978, RG&E has completed more than 80,000 free household energy audits, and more than 1,000 commercial and industrial audits.
 Kober also described energy management programs for commercial, industrial and institutional customers under the company's Energy Partners service. The company provides extensive Energy Opportunity Analysis Services for commercial and industrial customers. Also there are grants and energy audits for nonprofit organizations.
 Rebates are available for eligible RG&E commercial, industrial and institutional customers for Lighting Systems, HVAC Equipment, Energy-Efficient Motors, and Refrigeration. There are incentives for Gas Air Conditioning and Thermal Storage Systems and for new construction design assistance.
 RG&E has programs for rural customers in its Farmsense service. RG&E offers free farm energy audits that identify energy-saving opportunities and then matches those opportunities with available energy management programs.
 RG&E's chief executive officer stated specific goals in a five-year plan to save energy and reduce electric load forecast requirements. "In 1991 our goal was to save our customers 23 million kilowatt-hours," said Kober. "We think we surpassed that goal in 1991, but the results are not yet compiled. This year we will try to achieve another saving of 23 million kilowatt-hours through energy-efficiency programs. In 1993 the goal is 31 million kilowatt-hours. Fifty-two million in 1994. In 1995 we have targeted 62 million kilowatt-hours and, in 1996, we're looking at 82 million kilowatt-hours."
 Kober told reporters that as the programs continue and as the energy-saving measures continue to work after installation, the cumulative saving in energy becomes quite impressive.
 "If these kilowatt-hour savings are achieved, there is also a reduction in electric load forecasts," Kober said. "Last year's target was 13,000 kilowatts. In 1992 we'll reduce load by another 13,000 kilowatts.
 "In 1993, the target is 9,000 kilowatts. In 1994 it's 11,000 kilowatts. In 1995 another 13,000 kilowatts, and 14,000 kilowatts in 1996. If we meet these goals," Kober said, "in 1996 we will have shaved 73,000 kilowatts off electric load. That's nearly the full capacity of our electric generating unit at Beebee Station which produces 80,000 kilowatts."
 Kober went on to say, "With the programs we have or will have in operation, we expect that total electric kilowatt-hour savings through the life of these programs to the year 2008 to be nearly one billion kilowatt-hours per year. If we equate the dollar savings in terms of avoided cost for additional sources of electricity along with the environmental benefits, we estimate the savings through the lifetime of the installed energy-efficient devices by the year 2018 to approach $400 million."
 The electric demand savings also produce a direct measurable benefit for the environment. By saving the projected 23 million kilowatt hours in 1992, it's estimated that some 7,760 tons of stack discharges will be avoided. The discharges include carbon dioxide, sulfur dioxide, nitrogen oxide and other assorted particulate substances. These numbers do not include the fly ash waste that comes from coal burning.
 In 1993 RG&E expects to avoid 9,572 tons. In 1994 they'll avoid 16,854 tons of emission products. In 1995 -- 17,500 tons, and 24,710 tons in 1996. That's a total avoided emission of nearly 76,000 tons over the next five years -- 84,000 tons including the 1991 estimate.
 -0- 1/27/92
 /CONTACT: Richard C. Peck of Rochester Gas & Electric Corp., 716-724-8813/
 (RGS) CO: Rochester Gas & Electric Corporation ST: New York IN: UTI SU:


KK -- CL009 -- 3696 01/27/92 11:32 EST
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Date:Jan 27, 1992
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