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ROBUST PORTABLE PC DEMAND DRIVES STRONG MARKET OUTLOOK.


Worldwide PC shipments are projected to grow by 15.2% in 2008 to reach 310 million units, according to according to
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1. As stated or indicated by; on the authority of: according to historians.

2. In keeping with: according to instructions.

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 IDC's Worldwide Quarterly PC Tracker. Growth will remain in double-digits through 2010, followed by high single-digit growth through 2012, boosting annual shipments to over 472 million in 2012. Overall volume growth, combined with a steady transition to Portable PCs, which generally cost more than Desktops, will help offset falling average prices. The total value of PC shipments is projected to grow by 9.6% in 2008 to more than US$286 billion. Shipment value will continue to grow by 5-6% annually from 2009 through 2012, reaching nearly US$354 billion by 2012.

Following years of strong growth, Asia/Pacific excluding Japan (APeJ) surpassed the United States United States, officially United States of America, republic (2005 est. pop. 295,734,000), 3,539,227 sq mi (9,166,598 sq km), North America. The United States is the world's third largest country in population and the fourth largest country in area.  as the region with the largest PC market in total annual shipments at the end of 2007. At the same time, Rest Of World (ROW), composed of Latin America Latin America, the Spanish-speaking, Portuguese-speaking, and French-speaking countries (except Canada) of North America, South America, Central America, and the West Indies. , Central and Eastern Europe The term "Central and Eastern Europe" came into wide spread use, replacing "Eastern bloc", to describe former Communist countries in Europe, after the collapse of the Iron Curtain in 1989/90. , Middle East and Africa, and Canada, is not far behind. ROW led other regions on a quarterly basis in Q4 2007, and is projected to move from third to second rank on an annual basis in 2008. The United States holding the top rank before 2007 continues to grow in mid single-digit rates, but has seen growth well behind better than 20% increases in emerging regions. As growth in emerging regions continues to outpace gains in more developed markets, they are expected to expand their lead. By 2012, APeJ and ROW will account for nearly 59% of global volume, up from just over 48% at the end of 2007.

The latest forecast increases 2008 unit growth from 12.8% in IDC's March forecast. The increase is due to a revised outlook for Portables in which IDC expects a longer run of elevated portable PC growth than in earlier projections. Key factors driving the continuing strength of Portable shipments, even in the face of economic pressure, are a greater emphasis on replacing Desktops with Portables and the emergence of ultra low-cost notebook PCs, such as the Eee PC A family of low-cost subnotebook computers from ASUStek Computer Inc. (www.eeepc.asus.com). Introduced in 2007, models have a 7" screen, solid state flash drive and are available for Linux or Windows XP. See low-cost laptops.  from ASUS ASUS Arts and Science Undergraduate Society (Queen's University)
ASUS Air Support Squadron (USAF)
ASUS Annual Support & Update Service
ASUS Administrative Support/Utilization
, systems built on the Classmate PC The Classmate PC, formerly known as Eduwise, is Intel's entry into the market for low-cost personal computers for children in the developing world. It is an alternative to the One Laptop Per Child (OLPC) trade association's Children's Machine (XO), which has a similar target  platform by Intel, and the XO from the One Laptop Per Child See OLPC.  initiative. These system had previously been excluded due to use of non-traditional PC designs, including the use of embedded or custom operating systems Operating systems can be categorized by technology, ownership, licensing, working state, usage, and by many other characteristics. In practice, many of these groupings may overlap. , reduced processing power and storage, and questions about actual production volumes versus declared targets. However, the latest versions of these systems are now more robust, meeting IDC's criteria to be considered PCs, and actual shipment volumes are rising.

"Even as the PC market grapples with slower growth in more developed markets, adoption cycles for new operating systems, processors, and other components, and convergence of media and devices, the success of portable PCs continues to drive the market," said Loren Loverde, director of IDC's Worldwide Quarterly PC Tracker. "Despite recent economic pressure, the consistent gains fueled by Portable adoption, falling prices, and new users particularly in emerging regions will continue to drive growth during the forecast." "Earlier in the year, the U.S. PC industry had held its breath regarding the impact of the economic slowdown on PC shipments," said Richard Shim A small piece of software that is added to an existing system program or protocol in order to provide some enhancement.

(jargon, memory management) shim - A small piece of data inserted in order to achieve a desired memory alignment or other addressing property.
, research manager of IDC's Personal Computing program. "It's now clear that the commercial market will not see the refresh activity we had previously expected and we have lowered short-term projections as a result. Still, the consumer market remains relatively healthy and the overall U.S. PC market will chug (jargon) chug - To run slowly; to grind or grovel. "The disk is chugging like crazy."  along at decent levels albeit slower than previous forecasts and other regions while consumer growth continues." (a) Forecast data

Source: IDC Worldwide Quarterly PC Tracker, June 2008 Taxonomy Note: PCs include Desktop, Notebook, Ultra Portable, and x86 Server and do not include handhelds.

IDC's Worldwide Quarterly PC Tracker gathers PC market data in 55 countries by vendor, form factor, brand, processor brand and speed, sales channel and user segment. The research includes historical and forecast trend analysis as well as price band and installed base data.

For more information, or to subscribe to the research, please contact Kathy Nagamine at 650/350-6423.

About IDC

IDC is the premier global provider of market intelligence, advisory services advisory services

advisory services provided to the public, in their capacity as owners and managers of animals, are an important part of veterinary science. They may be provided by government bureaux, by commercial companies who deal in pharmaceuticals or animals or animal
, and events for the information technology, telecommunications, and consumer technology markets. IDC helps IT professionals, business executives, and the investment community make fact-based decisions on technology purchases and business strategy. More than 1,000 IDC analysts provide global, regional, and local expertise on technology and industry opportunities and trends in over 100 countries. For more than 44 years, IDC has provided strategic insights to help our clients achieve their key business objectives. IDC is a subsidiary of IDG IDG International Data Group
IDG Integrated Drive Generator
IDG Installation Design Guide
IDG Internet Discussion Group
IDG Inset Dielectric Guide
IDG International Dangerous Goods (mail, shipping) 
, the world's leading technology media, research, and events company. You can learn more about IDC by visiting www.idc.com. All product and company names may be trademarks or registered trademarks of their respective holders.

For more information, call 508/935-4200.
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Publication:PC Business Products
Article Type:Industry overview
Date:Jul 1, 2008
Words:812
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