ROBIN RASKIN NAMED EDITOR-IN-CHIEF OF FAMILYPC
Winebaum, who remains President of the Disney/Ziff-Davis joint venture, said, "Robin is one of the few editors who understands both the computer industry and the information needs of consumers, particularly families. She has combined her more than a decade of experience, most recently as editor of the leading industry publication, PC Magazine, with her love of family. She has become America's top authority on family computing issues, making dozens of national television appearances, authoring two books on the subject, and writing FamilyPC's `Double-Click' column since our first issue. We are delighted she will be leading our editorial charge to make FamilyPC the leading source of information and inspiration for families in print and in electronic form."
J. Scott Briggs, President of the Ziff-Davis Consumer Media Group, said, "Robin completes the FamilyPC management team along with the recent hiring of Barry Briggs, FamilyPC's new Publisher, and the promotion of Executive Editor Dan Muse to Editor. Together, they will help us solidify our leadership position in the family computer market, and maintain the tremendous momentum we've achieved from our launch."
Raskin was the Editor of PC Magazine, where she was responsible for implementing the publication's editorial mission and for day-to-day management of its 110-person editorial department. In addition, she wrote "Pipeline," a regular commentary on industry trends. She is a three-time winner of the Software Publishers Association's Awards for Journalism.
Raskin also co-authored "Parents, Kids and Computers," published by Random House in 1993. Her newest book, "Your Child's Education," published by Ziff-Davis Press, was co-authored with her husband, Kaare.
Raskin joined PC Magazine in June 1990 as the publication's senior editor of the First Looks section. She was promoted to executive editor in 1991, where she oversaw all software features and the new product sections, and she became editor in 1993.
Raskin frequently appears on television and radio broadcasts, including "CBS This Morning," "The Today Show" and "Good Morning America," and was featured in the family segment of ZDTV's "The Personal Computing Show."
Raskin was a contributing editor to PC Magazine and Family Computing Magazine before joining PC Magazine's staff. In addition, she has written for many Ziff-Davis publications, including PC Week, PC Computing, and every issue of the Personal Computing newspaper supplement. Other publications she's written for include Parents, Working Mother and The Daily News.
Raskin holds a BA in psychology and drama from Franklin and Marshall College, as well as an MS in communications from the New York Institute of Technology. She lives with her husband and their three children: Kari (15), Arli (13) and Reed (9) in New York City. Needless to say, her hobbies include a good deal of PTA activities.
FamilyPC is published 10 times a year by a joint venture between Disney, the leading family marketer, and Ziff-Davis, the leading publisher of computer magazines. The magazine is the leading source of information and inspiration for the booming family computer market.
Advertising Age recently honored FamilyPC as one of the best five magazines of 1994. FamilyPC was the only start-up selected, and it stands as a winner among such industry well-knowns as Sports Illustrated, Elle, Forbes, and Wine Spectator. In addition, Ad Age named home computer magazines the hottest category for 1994.
FamilyPC has enjoyed extremely strong circulation growth since it was launched in September/October 1994. This has enabled the magazine to grow its rate base 50% to 300,000 with the June 1995 issue.
FamilyPC has also had a tremendous acceptance rate with advertisers. Since its launch, the magazine has sold a total of 942 advertising pages, an average of 118 pages per issue. This, combined with the magazine's strong circulation growth, enabled FamilyPC to increase its frequency from every-other-month to 10 times a year starting with the March 1995 issue.
/CONTACT: Ted Kruckel, 212-564-6367; or Greg Jarboe of Ziff-Davis Publishing, 617-393-3013/
CO: Ziff-Davis Publishing; Walt Disney Publishing Company ST: New York IN: PUB SU: PER
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