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ROASTERS OPENS 50TH LOCATION WITHIN FIRST 18 MONTHS

 FORT LAUDERDALE, Fla., March 15 /PRNewswire/ -- Kenny Rogers Roasters, Wood Roasted Chicken, announced the opening of their 50th location. Roasters, Ltd. based in Fort Lauderdale, Fla., was founded by Kenny Rogers and John Y. Brown Jr., former co-owner of Kentucky Fried Chicken. Its first location opened in Coral Springs, Fla., only 18 months ago. Roasters 50th location opened in Owensboro, Ky., today.
 "We are extremely proud of our accomplishment of opening 50 units in such a short period of time. It is a credit to not only our exciting concept but to our franchisees across the country who have shared in our aggressive expansion program," said Donald Greer, senior vice-president of Franchising.
 Kenny Rogers Roasters offers food for the health-conscious, fast- paced lifestyles of today's consumer. The chicken is marinated for 24 hours in herbs, spices and citrus juices, then roasted over a hardwood fire. The result is chicken that if flavorful and healthy. When compared to the national fried chicken chains, Roasters chicken is lower in sodium, fat and calories. Roasters also takes pride in the fact that every one of its side dishes is made from Roasters' own recipe, prepared fresh daily. "Fried chicken is not what today's consumer wants; wood- roasted chicken is. It's the kind of product that everybody likes because it's great tasting and good for you, too," Rogers said.
 "We expect to double our number of restaurants by the end of the year," Greer said.
 -0- 3/15/93
 /CONTACT: Andrew Howard, vice president of marketing and real estate of Roasters, Ltd., 305-938-0330/


CO: Kenny Rogers Roasters ST: Florida IN: LEI SU:

SS-AW -- FL008 -- 5943 03/15/93 10:18 EST
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Publication:PR Newswire
Date:Mar 15, 1993
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