RMS Launches BankingBonus(TM) Online Incentive Platform; Bank Marketing Partner Introduces Customer and Employee Retention Tool.

DALLAS -- Banking incentive company Rennhack Marketing Services (RMS) has introduced BankingBonus(TM), a new web-based incentive rewards platform built to support the growing need for customer retention at banks nationwide.

As the only online incentive platform of its kind specifically targeting the banking market, BankingBonus allows banks to add a proven customer recognition and rewards tool to the efforts they are already making to accelerate revenue and improve customer loyalty.

"With more than 20 percent of banking customers in the process of switching banks at any time, the business of keeping valuable customer relationships has evolved far beyond the free toaster," said RMS CEO James Gresham. "It demands a more sophisticated approach that incents customers as well as employees for behaviors that best support a bank's product portfolio and overall marketing objectives.

"Whether they like it or not, banks are in the retail business," explained Gresham, "and they are beginning to recognize the importance of retaining customers. During the past few years, they've introduced longer hours, more ATMs and more convenient locations to better compete for new customers, and now the battlefield must include retaining them."

BankingBonus allows banks to not only reward customers for their loyalty, but to also provide incentives for front-line employees to improve customer service. A bank -- whether it has one branch or thousands -- can use BankingBonus to build a customized and branded online presence where customers and employees can redeem points for high-value merchandise, gift cards and personal leisure rewards using points earned or awarded for specific behavior.

For instance, employees could earn points that can be redeemed on BankingBonus for actions like signing up new customers, convincing an existing customer to open a savings account or to apply for a bank credit card. Customers could earn redeemable points by referring friends or signing up for automatic payroll deposit.

RMS draws on its proprietary ConsumerTrac(TM) research to help define the portfolio of retail branded incentives used in BankingBonus. Since its inception in 2002 ConsumerTrac has screened over 1,400 items through national mall intercepts and focus groups to gain a better understanding of what brands and products will have the greatest appeal to potential or existing bank customers.

With its exclusive BankingBonus offering, featuring more than 1,500 items representing more than 380 brands, RMS has created a simple online platform that can be branded with the bank's identity and customized to meet its needs. "We've designed it to minimize a bank's investment of research, time, systems and dollars," Gresham said.

For further information, banks can visit www.bankingbonus.com to sign up for an online demonstration or call 817-481-6516.

About RMS

Rennhack Marketing Services (RMS) has supported the financial services community with branded merchandise-based incentive programs that attract and retain customers since 1976. The company now supports banks, thrifts and credit unions in all 50 states, and has realized double-digit growth since 2000. Its ConsumerTrac(TM) national consumer research and newly launched BankingBonus(TM) platform ensure banks will compete effectively for banking customers while building existing customer and employee loyalty. Visit www.rennhack.com for more information.