RIT launches suite of next generation mobile applications in the Middle East at GITEX.

Summary: Mobile phone experience will never be the same again in the Middle East.

Mobile phone experience will never be the same again in the Middle East. Research & Innovation Technologies (RIT) FZ LLC, a mobile technology player headquartered in the UAE today launched suite of next generation mobile applications.

RIT introduced two set of applications, one for the enterprise market and the other for last-mile customers. In the enterprise segment, RIT has introduced two game-changing products:

* MobiView: Video surveillance on mobile handset* Orbit Tracker: Multi level GPS tracker (for on-the-ground employee movements)

In the consumer segment, RIT has introduced four cutting-edge trend-setting products:

* Orbit Record: Two-way voice recorder plus Dictaphone* Orbit Protect: Mobile data protection and mobile locator with advanced GPS * Global Phone Backup: Phone book contacts, tasks and calendar backup and restore software* Orbit PowerSMS: SMS Scheduler and customized SMS tone

RIT also announced that it has entered into exclusive sales & marketing agreement with UAE-based Techorbit to market the products throughout the Middle East region. Techorbit is a dynamic mobile phone, SIM card and wireless phone accessories retailer with 25 retail stores across the UAE. Through this association RIT is making foray in the Middle East market in a big way. The suite of applications will be sold under the umbrella brand 'Orbit'.

Commenting on the launch, Naushad Abdulla, CEO & Managing Director, RIT, said: "We are pleased to venture into the Middle East market. The mobile market in the Middle East is pegged at US$ 27 billion (AED 99 billion), out of which value-added services (VAS) constitute 15 percent of the total market. RIT is looking at penetrating this segment through various channels. An outcome of an investment of 50 man-years, 'Orbit' is a suite of technologically advanced mobile applications operational on 2.5G and 3G mobile handsets, available at a very competitive price. We plan to sell more than one million applications in the first fiscal."

Announcing the tie-up, Mr. Miandad KK, Operation Manager, Techorbit said: "Most smart phone users today are worried about issues such as data back-up, misplaced handset, etc. However the same set of consumers is lethargic at taking actions. We at Techorbit will be making their lives easy with RIT's suite of applications. This exclusive tie-up will also help deliver on our TCO (Total Customer Offering) model and garner more margins while selling new mobile handsets."

Product Features:

1. MobiView

Small and Medium Enterprises (SMEs) face the unique challenge of growth which is attached to tighter control on operations. For the last few years there were Close-Circuit TV camera options that gave bird's eye view to SMEs.

MobiView takes a giant leap ahead by combining CCTV with wireless technology and for the first time offers CCTV on Mobile to SMEs. Multiple cameras will perform live-video streaming on mobile phone. Other features include email or SMS alerts the moment an alarm situation occurs -- all in real time.

2. Orbit Tracker

Companies that have to constantly keep track of their employees involved in logistics and sales find it difficult to do so. Research & Innovate Technologies (RIT) introduces Orbit Tracker, a first-of-its-kind global positioning system (GPS)-based mobile phone tracking application that is handy and most effective.

Orbit Tracker delivers the information to a web account, where one can view these reports (movie) 24x7 from any Internet enabled computer or mobile phone. Orbit Tracker can be used on Series 60, Blackberry, iPhone and Windows mobile devices.

3. Orbit Record

Orbit Record has been designed keeping the user in mind. Orbit Record is a new-age Call Recorder / Mobile Dictaphone for Symbian Series 60 3rd and 5th edition devices. Orbit Record has been developed by Research & Innovation Technology (RIT) FZ LLC, UAE. RIT has spent 50 man years to develop cutting-edge mobile applications, including Orbit Record.

Orbit Record allows the user to easily record all or just limited calls using Super Memory Light AMR format. The application enables the user to literally record thousands of hours of business calls on today's modern memory cards. Moreover the Dictaphone option on the application allows the user to record meeting minutes digitally and transfer it to an email account (irrespective of the handset compatibility) or to store it in web account and retrieve whenever needed. 4. Orbit Protect

Mobile devices are lost many a times. With today's smartphone devices customers not only lose a large investment on the handset, but they also face the risk of their personal or business information being accessed and used.

RIT presents Orbit Protect, a cutting-edge, easy-to-install Security mobile application that will take care of the capital investment as well as the invaluable data.

5. Global Phone Backup

If handset is King, then data is the Emperor. RIT introduces cutting-edge, web-based, highly secure encrypted mobile phone data backup solution.

With the help of Global Phone Backup, phone data is now quick and easy with absolute security. The access to account information is done through secure socket layer (SSL) connection. The information stored at Data Centers is implemented with RAID data storage that has full fail-over capability to disaster recovery.

Global Phone Backup supports all major brands including iPhone and BlackBerry and supports seamless transfer of data across any operating systems. The application works in any country and on any network: 3G, WAP, EDGE, GPRS and WLAN 

6. Orbit PowerSMSPowerSMS combines numerous exciting SMS capabilities into one easy to use application. Key features include SMS scheduling, custom auto-replies & forwarding, personalized incoming SMS tones, filtering & message exporting functionality.

2009 Al Bawaba (www.albawaba.com)

2009 Al Bawaba (Albawaba.com)

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