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RISING ECONOMY BOOSTS MICHIGAN TRAVEL

 LANSING, Mich., May 27 /PRNewswire/ -- Travelers are expected to spend more than $4.1 billion in Michigan this summer, Michigan Travel Bureau Director Thomas Altemus said today.
 "An improving economy and pent-up demand will generate an increase of at least 2 percent over last year's level of travel activity and spending, producing a $6.9 billion travel year -- with $4.1 billion of that activity coming in the summer season," he said.
 Other experts on the economics of travel and tourism have been even more optimistic in their 1993 predictions, he said. Michigan State University's Travel, Tourism and Recreation Resource Center is predicting a 6-percent growth in travel spending.
 "All economic indicators lead us to believe that we are heading into a good summer. Consumer confidence is at a three-year high; retail sales continue to improve; interest rates are low. Many Michigan resorts, still reeling from 1992's chilly 'summer that never was,' are reporting strong advance bookings," Altemus said.
 Altemus also announced that the U.S. Travel Data Center in Washington, D.C., has completed a study of the economic impact of travel on each of Michigan's 83 counties. The study, commissioned by the travel bureau, covers 1990 activity and shows that:
 -- travelers spent $6.76 billion in Michigan in 1990, making Michigan the 12th largest state in the country based on travel spending;
 -- Michigan's travel industry supported 116,440 jobs, with a payroll of just under $1.7 billion;
 -- Travel expenditures in Michigan generated $597.1 million in federal taxes and $381.6 million in state and local taxes;
 -- Every dollar of direct expenditures generated an additional 59 cents in economic impact. The "secondary" impact of travel in Michigan was an additional $3.99 billion and 64,900 jobs. (Secondary or indirect expenditures occur as travel businesses and their employees purchase goods and services from other in-state businesses.)
 TOP TEN TRAVEL COUNTIES IN MICHIGAN
 USTDC Study of 1990 Activity
 TRAVEL TRAVEL- STATE TAX
 EXPENDITURES RELATED RECEIPTS
 COUNTY ($ MILLIONS) JOBS ($ MILLIONS)
 Wayne $2,310.58 32,600 $61.47
 Oakland $624.67 11,820 $30.72
 Kent $405.04 7,090 $17.36
 Grand Traverse $227.18 4,790 $12.03
 Washtenaw $225.21 4,550 $11.45
 Macomb $195.53 3,220 $9.71
 Genesee $168.63 2,480 $8.59
 Saginaw $145.38 2,600 $6.15
 Ingham $141.42 2,800 $6.79
 Emmet $107.57 2,420 $5.74
 "These numbers demonstrate the diversity of the Michigan travel product. We will continue our partnership with local and regional travel-marketing organizations to make sure that the entire state reaches its full tourism potential," Altemus said.
 The USTDC is a Washington-based, nonprofit travel-research organization affiliated with the Travel Industry Association of America. It provides national-level estimates on the impact of domestic travel in the United States. Travel expenditures are defined as spending by persons on overnight trips or traveling more than 100 miles away from home.
 -0- 5/27/93
 /NOTE: Call Sally Ferris at 517-373-9613 if you want to receive a copy of the economic impact of travel in all Michigan counties.
 CONTACT: Sue Wagner or Al Sandner of Michigan Travel Bureau, 517-373-9613.


CO: Michigan Travel Bureau ST: Michigan IN: LEI SU:

ML -- DETH01 -- 2766 05/27/93 08:04 EDT
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Publication:PR Newswire
Date:May 27, 1993
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