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RISE IN FORD EXPORTS FROM WESTERN EUROPE

 DEARBORN, Mich., March 11 /PRNewswire/ -- Ford's exports from its Western European plants to Eastern Europe are expected to at least triple to 50,000 vehicles within five years, with worldwide exports likely to increase by 50 percent in 1994.
 European-built Ford vehicles are already sold in 38 countries including Taiwan which is expected to sell 4,500 Mondeos in 1993, and Japan, where the Mondeo will go on sale in 1994. Ford sells its European products through 87 dealers in Eastern Europe (countries include: Hungary, Poland, Czech Republic, Slovenia, Slovakia, Croatia, Romania and Bulgaria), including 13 dealers in the former Soviet Union (Russia, Ukraine, Byelorussia, Latvia and Lithuania).
 The anticipated 50,000 sales to Eastern Europe by 1998 represent a 50-fold rise since 1990 when 1,000 vehicles, mostly Escorts, were sold there.
 By 1992, exports to Eastern bloc countries had grown to 13,500 vehicles through 87 main dealers and 70 service dealers who between them invested $35 million of private capital to establish a sales and service network.
 Ford's export sales in 1992 totaled $500 million in vehicles and another $90 million in parts, with Ford Credit funding $279 million worth of vehicle and parts financing.
 Worldwide exports by Ford of Europe totaled 20,000 cars in 1991. These doubled in 1992 and are likely to reach 50,000 in 1994. Exports of CKD (completely knocked down) vehicles for local assembly are expected to add another 25,000 to the total.
 One of the fastest growing vehicle markets in the world is Turkey where Ford has had an association since 1928 with Koc Holdings, a family-controlled multinational business. Ford has a 30-percent share of a Koc company called Otosan which manufactures and distributes Taunus cars and pick-ups, Transit and Cargo.
 At the end of 1993 Otosan will start assembling CKD Escorts and Orions in its Istanbul plant. The addition of Escorts and Orions, which will go on sale from early 1994, will benefit Ford's British plants at Bridgend where the engines will be built, Halewood which will supply the transmissions and Dagenham where the CKD supply will be coordinated. Additionally, many European suppliers will benefit from this growing business.
 1992 was a record year for Ford in Greece, where the 12,000 Ford cars and 2,000 light commercials sold accounted for 6 percent of the total market. Ford has a strong import and distribution organization, and expects to increase its market share over the coming years.
 -0- 3/11/93
 /CONTACT: Lin Cummins of Ford, 313-845-0627/
 (F)


CO: Ford Motor Company ST: Michigan IN: AUT SU:

KE -- DE001 -- 4990 03/11/93 09:08 EST
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Copyright 1993 Gale, Cengage Learning. All rights reserved.

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Publication:PR Newswire
Date:Mar 11, 1993
Words:438
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