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RICOH TO SELL LAN FAX SERVER PRODUCTS FROM BISCOM, INC.

 RICOH TO SELL LAN FAX SERVER PRODUCTS FROM BISCOM, INC.
 WEST CALDWELL, N.J., Aug. 3 /PRNewswire/ -- Taking a leadership role in responding to new trends in the facsimile market, Ricoh Corporation and Biscom Inc., Billercia, Mass. announced today that they have signed a co-marketing agreement making Ricoh a national reseller for Biscom's industry-leading family of local area network (LAN) fax server products. Biscom products will be released immediately through Ricoh's large staff of direct sales representatives.
 "Our sales force has been selling high-end fax server systems for two years, and Biscom has an outstanding line that provides the capabilities our customers are demanding," stated Peter S. Cybuck, manager, advanced systems and secure products, Ricoh Corporation. "We feel this partnership offers tremendous potential for long-term synergy."
 "The agreement combines Ricoh's national sales organization strength with Biscom's five-year computer-fax experience in the large multi- vendor market," said Stephen M. Pytka, Biscom's president and chief operating officer. "It gives us the distribution coverage we need to take advantage of the growth potential in this market."
 Ricoh, a longtime leader in facsimile communications, has marketed computer-fax products since 1987, but has had most of its success selling stand-alone models. The company is entering the agreement with Biscom at a time when computer-fax product sales are projected to more than double by 1995, according to BIS Strategic Decisions, Norwell, Mass. The firm projects that the LAN and centralized fax server market in particular is expected to grow from $38 million in 1991 to about $450 million in 1995.
 Biscom has marketed LAN fax server products since 1987 and has more than a 45 percent market share, according to BIS Strategic Decisions. The Biscom line includes five servers -- computers dedicated to fax communications -- ranging in price from $4,995 to $32,960 and a variety of boards, peripherals and software packages to provide compatibility with most LANs, mainframes and minicomputers on the market today. The Biscom rack-mounted servers support up to 16 Group 3 lines each. By comparison, most competitive products are designed specifically for a particular LAN and typically support one to four Group 3 fax lines.
 "No competitive products offer the breadth of coverage and the amount of software support that Biscom does," Pytka noted. "In addition," stated Cybuck, "their technical strength permits Biscom to react quickly to rapid changes in the market with appropriate software modifications and other enhancements."
 "The Biscom line enhances Ricoh's core business products -- stand- alone copiers and facsimile machines -- by permitting us to provide a total solution to our customers, improving customer satisfaction," said Taiji Saito, senior vice president, direct division, Ricoh Corporation.
 Ricoh pioneered facsimile communications technology, marketing the world's first digital fax (1974), the world's first plain-paper laser fax (1983), and the world's first digital copier-fax (1987). The company's current products range from the portable RICOH PF-1, which is listed in the Guiness Book of World Records as the smallest fax capable of sending and receiving letter-size documents, to the RM8000, a minicomputer-based fax mailing system. Ricoh is the official worldwide facsimile sponsor of the 1992 Olympic Games.
 Customers for Biscom fax products can contact Ricoh at 201-882-2224.
 -0- 8/4/92
 /CONTACT: Peter S. Cybuck of Ricoh Corporation 201-882-2000, or Steve Pytka of Biscom, 508-670-5521, or Kerry Regan of Robert Wick Public Relation, Inc., 212-727-2500, for Ricoh/ CO: Ricoh Corporation; Biscom Inc. ST: New Jersey, Massachusetts IN: CPR SU: JVN


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Date:Aug 4, 1992
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