RICK MEMSIC.RICK Memsic and Jerry Jer·ry n. pl. Jer·ries Chiefly British Slang A German, especially a German soldier. [Alteration of German. Rothstein went from college roommates to business partners in the workaday world. Soon after graduating from the Art Center College of Design Art Center built its reputation as a vocational school, essentially, preparing returning GIs for work in the commercial arts fields. It has traditionally maintained a strong "real-world" focus, emphasizing craftsmanship, technique, and professionalism while somewhat de-emphasizing theory. and taking jobs at separate design firms, the two decided to. reunite re·u·nite tr. & intr.v. re·u·nit·ed, re·u·nit·ing, re·u·nites To bring or come together again. reunite Verb [-niting, -nited . In 1976, they founded Rothstein & Memsic, a Los Angeles Los Angeles (lôs ăn`jələs, lŏs, ăn`jəlēz'), city (1990 pop. 3,485,398), seat of Los Angeles co., S Calif.; inc. 1850. marketing communication and business strategies firm. Over the past 25 years, they have started anti sold several other companies but have maintained and grown their core business, Memsic & Rothstein. Staff reporter Claudia Peschiutta talked to Memsic about the firm's products and its strategies for creating demand for services in a slumping Slumping is a categorical description of an area of techniques for the forming of glass through the use of heating glass to the point where it becomes plastic. It is generally formed by the force of gravity. economy. "We had a traditional start in the early '70s. When we went to school, computers didn't exist. "With the invention of the desktop computer, things have changed dramatically -- from the needs clients have to requests for having things done extremely fast. But we've also been able to be a fair amount mote (reMOTE) A wireless receiver/transmitter that is typically combined with a sensor of some type to create a remote sensor. Some motes are designed to be incredibly small so that they can be deployed by the hundreds or even thousands for various applications (see smart dust). creative. "We're all over the place in professional marketing solutions for all different types of corporations' needs. We do a lot of advertising and Web work, as well as a lot of multimedia. "It's part of our nature to always be entrepreneurial en·tre·pre·neur n. A person who organizes, operates, and assumes the risk for a business venture. [French, from Old French, from entreprendre, to undertake; see enterprise. , so we have other products that we're developing right now. "We've developed a product that's a project management tool that I think is unique from any other project management tool. We've combined project management, time management and building all in one. "We've always looked at our clients' projects as providing them with solutions based on return on investment. "In the process of developing really good relations with clients, we use a lot of different tools. And what we've done, because of our entrepreneurial background, is made them into programs that all different types of corporations can use. "There are a lot of successful things that we've done internally that we are now turning into products to deal with the economy. "The economy presents the biggest challenge right now. There are fewer projects to work on. Corporations and small companies have less budget to work with. "We have a philosophy, 'Whenever things change, there's still a lot of things that we can do.' "We're always thinking about a better way of doing something." |
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