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RHI ENTERTAINMENT TO PRODUCE JACK LONDON'S 'CALL OF THE WILD' AS KRAFT GENERAL FOODS PREMIER MOVIE

 RHI ENTERTAINMENT TO PRODUCE JACK LONDON'S 'CALL OF THE WILD'
 AS KRAFT GENERAL FOODS PREMIER MOVIE
 Rick Schroder to Star in CBS Presentation
 LOS ANGELES, March 25 /PRNewswire/ -- Jack London's classic "Call of the Wild" becomes a Kraft General Foods Premier Movie on CBS next season. It will be produced by RHI Entertainment Inc., America's leading independent producer of quality movies and miniseries for television.
 According to RHI Chairman Robert Halmi (who will executive produce the project), Rick Schoder will star in "Call of the Wild" with Michael Uno ("China Beach," "A Year in the Life") directing from a script by Christopher Lofton. Lofton wrote the screenplay for RHI's "Bump in the Night" (Meredith Baxter, Christopher Reeve) and is currently finishing the screenplay for "Scarlett," the eight-hour miniseries which RHI is producing for CBS, to air late next year.
 "Call of the Wild" begins filming April 21, on location in British Columbia. Halmi says "it's being shot where London wrote it." It will be, he says, "the most authentic film ever made of a Jack London story."
 Recent RHI Entertainment projects on CBS include "Against Her Will: An Incident in Baltimore," a Procter & Gamble presentation starring Walter Matthau, Harry Morgan and Susan Blakely and the upcoming Kirk Douglas starrer "The Secret," a Kraft General Foods Premier Movie airing April 19 at 9 p.m. on CBS.
 -0- 3/25/92
 /CONTACT: Stone/Hallinan Associates Inc., 213-655-8970 (Los Angeles) or 212-489-5690 (New York)/ CO: RHI Entertainment Inc. ST: California IN: ENT SU:


EH-CH -- LA028 -- 1698 03/25/92 17:12 EST
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Date:Mar 25, 1992
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