RFID Highlighted at CTIA WIRELESS I.T. & Entertainment 2004; Most Talked About Technology of the Year Takes Center Stage at Premier Wireless and Data Event.

WASHINGTON -- One of the most talked about technologies of the year - RFID (radio frequency identification) - has been announced as the focus of the Smart Pass Executive Conference at CTIA WIRELESS I.T. & Entertainment 2004, October 25-27, 2004 at Moscone West in San Francisco, California. CTIA WIRELESS I.T. & Entertainment 2004 is the only show in the industry that covers all things wireless data, including enterprise solutions, entertainment and gaming, and the latest developments in technology.

"RFID technology has the power and promise to completely alter how businesses and consumers work and live," said Steve Largent, President & CEO of CTIA. "This session can provide us all a crash course on the endless possibilities of this technology, its practical uses and how, if successful, it will revolutionize how retail and supply companies operate."

In the two 90-minute "RFID World" sessions, audience members will gain a reality check about the power and promise of RFID and the Electronic Product Code (EPC) technology. This is an opportunity to obtain a primer of the technology and an overview of the current business applications driving adoption today.

In addition to the nuts and bolts of the technology and the networks, the RFID World Smart Pass Conference will provide a glimpse of the massive changes ahead in enterprise as adoption of RFID transcends supply chain operations and migrates into new areas and industry sectors, delivering greater visibility of inventory and asset information.

The Smart Pass Executive Conference features insight and perspective from all the major players in the RFID Value chain, including hardware manufacturers, software solutions providers, integration services firms and more.

Featured Speakers:

--William R. Allen, Marketing Communications Manager, Texas Instruments RFID Systems

--Kelly Ungs, Group Product Manager, Wireless Systems, Intermec

--Salil Pradhan, Chief Technology Officer, HP, RFID Program

--George Brody, Chief Technology Officer, GlobeRanger

--Mark McLaughlin, Senior Vice President, Naming and Directory Services, Verisign

--Dan Mullen, Executive Director, AIM Global

The Smart Pass is the best registration value for attendees to CTIA WIRELESS I.T. & ENTERTAINMENT 2004 by including access to the Smart Pass Executive Conference, CTIA Educational Sessions, Exhibit Hall Preview Reception, Exhibit Hall and Keynotes.

CTIA WIRELESS I.T. & Entertainment 2004 is the fastest growing wireless Internet and mobile data show in the industry. This year, it will take place at Moscone West in San Francisco, California, from October 25-27. Register now to network with industry leaders, regulators, technologists, media and analysts at the one place that draws the best of wireless - CTIA WIRELESS I.T. & Entertainment 2004. For more information, including registration, travel, housing and session details, please visit our Web site at www.ctia.org.

Note: Reporters interested in attending CTIA WIRELESS I.T. & Entertainment 2004 can register online for FREE MEDIA CREDENTIALS at www.ctia.org. For questions on registration, please contact Erin McGee at [e-mail] or by phone at 202.736.2980.

CTIA is the international association for the wireless telecommunications industry, representing carriers, manufacturers and wireless Internet providers.

www.ctia.org