RFID Consortium Selects Via Licensing for Patent Program.

CHICAGO & SAN FRANCISCO -- The RFID Consortium and Via Licensing Corporation today announced that Via Licensing will administer the ultra-high frequency radio frequency identification (UHF RFID) patent licensing program. A recognized leader in patent program development and administration, Via Licensing's expertise includes intellectual property law, technology standardization, strategic business development, and program administration. The RFID Consortium is comprised of companies involved with radio frequency identification technology.

"Working with Via Licensing promises to accelerate our efforts to solicit essential patents holders and ultimately create a patent pool that benefits the RFID industry and patent holders alike," said Kevin Ashton, a spokesperson for the RFID Consortium and Vice President of Marketing for ThingMagic. "During our discussions with Via Licensing, it quickly became apparent that we share a common vision to bring together essential RFID patent holders with a view to accelerating market acceptance of the RFID standard."

"We fully support the RFID Consortium's goals of creating a patent licensing program for UHF RFID essential patents and better servicing patent holders and their licensees," said Ed Schummer, President, Via Licensing. "We also strongly believe in the viability of UHF RFID technology, and appreciate the opportunity to undertake a significant role in supporting overall RFID market development."

The RFID Consortium and Via Licensing have signed a non-binding term sheet, which provides that Via Licensing will manage the RFID licensing program and work with essential patent holders, as well as conduct further calls for additional essential patents. Tony McQuinn, Director of Licensing Programs and Business Development for Via Licensing, will manage this program.

Joint licensing programs provide the market with a convenient and cost-effective way to obtain licenses to the patents essential to practice of a standard. By doing so, the programs encourage greater adoption of the standard. Without such a joint license, the process of providing and obtaining necessary licenses would be more cumbersome and expensive for all parties.

The proposed licensing program will be made available to all essential patent holders, regardless of whether they were involved in the development of RFID standards. Under the proposed licensing arrangement, all essential RFID patents owned by members of the RFID Consortium will be made available to interested companies via a single license on fair, reasonable and non-discriminatory terms.

About Via Licensing Corporation

Via Licensing Corporation develops and administers patent licensing programs on behalf of innovative technology companies and for the convenience of licensees. Via Licensing Corporation is a wholly owned subsidiary of Dolby Laboratories, Inc. (NYSE: DLB) and benefits from the expertise, infrastructure, and strategic business relationships that Dolby has developed in more than 35 years of licensing into the consumer electronics and personal computing markets. Via Licensing is involved in the development and operation of licensing programs for both mandated and de facto or emerging standards. For more information about Via Licensing Corporation, please visit www.vialicensing.com.

About the RFID Consortium

The RFID Consortium, which is currently being organized, will be comprised of companies involved with radio frequency identification (RFID) technology. The RFID Consortium's goals are to promote rapid adoption of RFID by facilitating easier access, by manufacturers and customers alike, to essential RFID patents and to provide patent owners the opportunity to receive fair compensation for those patents, all at a reasonable cost to the end-user.

For information about joining the RFID Consortium, e-mail [e-mail] or call 312-807-4399.

Dolby and Via Licensing are registered trademarks of Dolby Laboratories. All other trademarks remain the property of their respective owners.

Certain statements in this press release, including statements regarding the RFID Consortium's selection of Via Licensing to administer the UHF RFID patent licensing program pursuant to a non-binding term sheet, the expected terms of the proposed UHF RFID patent licensing program, the potential acceleration of market acceptance of the RFID standard, the benefits of joint licensing programs in general and the benefits of the proposed UHF RFID patent licensing program in particular, the greater adoption of standards through joint licensing programs, and the benefits of RFID capable products, are "forward-looking statements" that are subject to risks and uncertainties. These forward-looking statements are based on management's current expectations, and as a result of certain risks and uncertainties actual results may differ materially from those anticipated. The following important factors could cause actual results to differ materially from those in the forward-looking statements. the possibility that Via Licensing and the RFID Consortium will not enter into a definitive agreement for Via Licensing to administer the UHF RFID patent licensing program, risks associated with licensing technologies through patent pools; risks associated with licensing industry standards technologies; risks associated with developing proprietary technology in markets in which "open standards" are adopted; market acceptance of RFID devices; rapid changes in RFID technologies; risks associated with the development of markets for RFID products; and other risks detailed in Dolby's Securities and Exchange Commission filings and reports, including its quarterly report on Form 10-Q filed with the SEC for the fiscal quarter ended June 30, 2006. Dolby disclaims any obligation to update information contained in these forward-looking statements whether as a result of new information, future events, or otherwise.