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REVCO SEEKS TO RAISE QUARTER MILLION DOLLARS FOR RONALD MCDONALD HOUSES

             REVCO SEEKS TO RAISE QUARTER MILLION DOLLARS
                      FOR RONALD MCDONALD HOUSES
    TWINSBURG, Ohio, Nov. 4 /PRNewswire/ -- Revco D.S. Inc., Ronald McDonald Houses and Olympic gold medal gymnast Mary Lou Retton are teaming up once again for a special holiday fundraising effort to benefit the families of seriously ill children.
    During a national promotion that begins Nov. 17, Revco customers can purchase a Holiday Nutcracker for $5.99.  For every nutcracker sold, $2.50 will be donated to the local Ronald McDonald House.
    The promotion is expected to raise as much as $250,000 for 33 Ronald McDonald Houses nationally.  Last year Revco raised $230,000 for Ronald McDonald Houses with the sale of Holiday Bears.
    Customers can select one or more nutcrackers from among six festive designs, available in Revco Drug Stores for as long as supplies last.
    Ronald McDonald Houses provide a temporary home-away-from-home where families can stay while their children receive local treatment for chronic illnesses, such as cancer, leukemia, heart disease, cystic fibrosis and other serious medical problems.
    Mary Lou Retton, first American woman to win an Olympic gold medal in gymnastics, represents Revco in this effort.
    "I'm personally excited about this promotion," said Retton.  "When I was away from home as a kid, what I missed most were the simple things -- my home, my family, my friends.  Ronald McDonald Houses help keep families together in trying times.  What could be more important?"
    "Every Ronald McDonald House is vital in its community," said Boake A. Sells, Revco chairman and chief executive officer.  "And with more than a thousand Revco drugstores in ten states, our customers and employees can make a difference to tens of thousands of children.  We're proud to have the opportunity."
    All Revco drug stores are participating in this program.  Revco is a privately held company based in Twinsburg, Ohio, with annual sales of $1.9 billion.  Revco fills approximately 43 million prescriptions a year, and operates 1,150 drug stores in ten contiguous eastern states.
    -0-                11/1/91
    /CONTACT: Diana Lueptow of Revco, 216-425-9811, ext. 6145, or 216-487-1060/ CO:  Revco D.S. Inc., Ronald McDonald House ST:  Ohio IN: SU: CG -- CLFNS -- 0532 11/04/91 07:32 EST
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Copyright 1991 Gale, Cengage Learning. All rights reserved.

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Publication:PR Newswire
Date:Nov 4, 1991
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