RETAIL MARKET IN STATE'S TOP 3.Byline: Patricia Farrell Aidem Daily News Staff Writer The city's retail market was the third-fastest growing in California from 1991 to '96, a period that began in the darkest days of the state's recession and ended with a promise of a robust economy, a statewide survey shows. The city experienced a 32.7 percent growth in retail sales over the five years, credited to additional places to shop as well as increased consumer confidence, according to according to prep. 1. As stated or indicated by; on the authority of: according to historians. 2. In keeping with: according to instructions. 3. a report by the California Retail Survey, a Bay Area firm that analyzes 40 retail sectors from grocery sales to auto sales Auto Sales The major producers of domestic automobiles report sales monthly. These numbers are seasonally adjusted by the U.S. Department of Commerce and are available to the public one to five business days after the end of each month. . The survey measured the state's biggest retail markets, those with $1 billion or more in annual sales. Santa Clarita Santa Clarita, city (1990 pop. 110,642), Los Angeles co., S Calif., suburb 30 mi (48 km) NW of downtown Los Angeles, on the Santa Clara River; inc. 1987. Situated in the Santa Clara valley and nearby canyons, Santa Clarita includes the former towns of Canyon Country, had the greatest growth rate during the five-year period; city of Industry, second; and Oxnard, sixth. The slowest retail market was Long Beach. Los Angeles Los Angeles (lôs ăn`jələs, lŏs, ăn`jəlēz'), city (1990 pop. 3,485,398), seat of Los Angeles co., S Calif.; inc. 1850. measured the sixth-lowest with a 3 percent growth rate. ``We've had tremendous growth,'' said Diane Brandes, marketing manager of The Oaks mall and a member of the board of the Thousand Oaks Thousand Oaks, residential city (1990 pop. 104,352), Ventura co., S Calif., in a farm area; inc. 1964. Avocados, citrus, vegetables, strawberries, and nursery products are grown. Conejo Valley The Conejo Valley is a region spanning both Southeastern Ventura County and Northwest Los Angeles County in Southern California, United States. It was discovered in 1542 by Spanish explorer Juan Rodriguez Cabrillo, and eventually became part of the Rancho El Conejo land grant by Chamber of Commerce. ``We're getting some new and exciting retail-entertainment type shopping areas.'' The Promenade at Westlake has brought out consumers as have efforts to upgrade The Oaks, she said. ``We're getting new tenants, what customers are asking for,'' she said. ``There are some very nice homes here and people want to furnish them just right so we're really focusing on that. The children's market is also a great market for us.'' On top of that, consumer confidence has been bolstered by an improving economy. ``Our annual survey shows that every year people on the average are spending more in the city,'' Brandes said. The retail survey measured all commercial enterprise. |
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