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RETAIL INNOVATIONS IN SAUDI ARABIA.


The existence of pent up demand is a phenomenon that can accelerate the development of new retail channels and thus new patterns of consumption.

A Saudi electronics chain called eXtra, according to according to
prep.
1. As stated or indicated by; on the authority of: according to historians.

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 the Arab News, opened the largest of its 3 locations in Saudi Arabia Saudi Arabia (sä`dē ərā`bēə, sou`–, sô–), officially Kingdom of Saudi Arabia, kingdom (2005 est. pop.  in the Eastern Province city of Alkhobar on December 9, 2004. In fact, the chain claims that this location is the largest "electronics mall" in the Middle East with 20,000 items under one roof.

eXtra engaged the U. S. IT manufacturer/marketer Hewlett Packard (HP) as a kind of retail "anchor" exhibit. HP, in turn, engaged the U. S. motorcycle motorcycle, motor vehicle whose design is based on the bicycle. The German inventor Gottlieb Daimler is generally credited with building the first practical motorcycle in 1885. The motorcycle did not become dependable and popular, however, until after 1900.  manufacturer Harley Davidson to provide motorcycles and backdrop Backdrop may refer to:
  • Theatrical scenery
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  • A pro wrestling move that's also called a belly to back suplex.
  • The Back Drop Club, website with BDSM resources, including BDSM related .
 for the exhibit. As a promotion, HP provided digital photography and reproduction. Consumers who attended the Grand Opening event could get their pictures taken on a "Harley", and walk away with a premium photo quality A4 enlargement enlargement,
n an increase in size.

enlargement, Dilantin,
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. That the clearly Western products and promotion style succeded with Saudi consumers is due to the participation of the local chain with in-depth knowledge of the trading area and local customs.
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Publication:Market Africa Mid-East
Article Type:Brief Article
Geographic Code:7SAUD
Date:Jan 1, 2005
Words:182
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