RESTAURANT TO SHOWCASE SUPERHEROES; MARVEL PLANS EATERY FOR HUNGRY HULK FANS.Byline: Dave McNary Daily News Staff Writer
The first Marvel Mania restaurant, showcasing characters such as the Incredible Hulk and Spider-Man, will open this summer at Universal Studios Hollywood in a reflection of the boom in entertainment-oriented eateries.
The restaurant will be replete with projected images of Marvel characters in action. Marvel Mania will sell character merchandise and menu items such as chicken lollipops, fruit fajitas fajitas
a Mexican dish of soft tortillas wrapped around fried strips of meat or vegetables [Mexican Spanish] and erupting chocolate volcanoes, along with traditional offerings. The waiting area will feature kiosks with Marvel characters.
The facility, a joint venture between Universal, Marvel Entertainment Marvel Entertainment, Inc. (NYSE: MVL) is an American entertainment company.
The company traces its origins to the May 1933 publication of Western Supernovel Magazine. Group and Planet Hollywood, is under construction at the site of the former Victoria Station restaurant. Universal closed Victoria Station, aimed at upscale adults, in early December with the goal of better linking the studio tour and the Universal CityWalk Universal CityWalk is a part of Universal Studios Hollywood, Universal Orlando Resort and Universal Studios Japan originating from Universal's first park, Universal Studios Hollywood. entertainment complex.
The companies formally will announce their specific plans at a press conference today that will include Stan Lee For the fictional character of this name, see .
Stan Lee (born Stanley Martin Lieber on December 28, 1922) is an American writer, editor, former Chairman of Marvel Comics, and memoirist. , creator of Marvel Comics.
``We think we'll hit two key demographics - adults who grew up with the characters and kids between 8 and 15 - so it's a double-barreled win,'' said Steve Carley, president of Universal City Hollywood. ``It also fits our strategy of immersing guests in fantasy and entertainment.''
Carley noted the strongest restaurant outlets at CityWalk have been themed restaurants, led by the Hard Rock Cafe Hard Rock Cafe is a chain of casual dining restaurants. It was founded in 1971 by Isaac Tigrett and Peter Morton, and their first Hard Rock Cafe opened near Hyde Park Corner in London, in a former Rolls Royce car dealerships showroom close to Hyde Park, where in 1979 they began to , Gladstones 4 Fish, Country Star and Camachos. Sales at the Hard Rock are near $20 million annually.
The same partners will open a second Marvel Mania next year as part of Universal's upcoming Islands of Adventure theme park in Orlando, Fla., which will include Marvel Super Hero Island.
Marvel and Planet Hollywood then plan to go nationwide with the concept, according to according to
1. As stated or indicated by; on the authority of: according to historians.
2. In keeping with: according to instructions.
3. spokeswoman Kathi Satcher. Those companies first announced plans last year for five Marvel Mania outlets, including the Universal sites, but scaled those back due to Marvel's subsequent bankruptcy filing and battle for control between bondholders, led by Carl Icahn Carl Celian Icahn (born February 16, 1936) is an American billionaire financier, corporate raider, and private equity investor. Carl Icahn Net worth is $14.5 Billion as of 2007 Forbes estimate. , Marvel's board and banks.
The announcement comes amid an explosion in theme outlets mixing food, entertainment and merchandising such as Hard Rock Cafe.