REPORT SAYS $2.4 BILLION TV CONTRACT AGREED UPON.Byline: Associated Press The NBA NBA abbr. 1. National Basketball Association 2. National Boxing Association NBA (US) n abbr (= National Basketball Association) → Basketball-Dachverband (= and its television partners have agreed on a contract worth at least $2.4 billion over four years, more than double the current deal. The contract breaks down to at least $1.6 billion for NBC NBC in full National Broadcasting Co. Major U.S. commercial broadcasting company. It was formed in 1926 by RCA Corp., General Electric Co. (GE), and Westinghouse and was the first U.S. company to operate a broadcast network. and $800 million for Turner Sports, two industry sources told The Associated Press, speaking on condition of anonymity. The deal is expected to be announced To be announced (TBA) A contract for the purchase or sale of an MBS to be delivered at an agreed-upon future date but does not include a specified pool number and number of pools or precise amount to be delivered. today after being approved by the NBA's Board of Governors. Neither NBC nor Turner would comment on the deal. Under the current four-year contract, which expires at the end of this season, NBC paid $750 million and Turner paid $350 million. That deal also included a revenue-sharing provision that will net the NBA additional revenue. The NBA is now firmly established as the No. 2 television sport, trailing the NFL NFL abbr. National Football League NFL (US) n abbr (= National Football League) → Fußball-Nationalliga , which earns $4.4 billion over four years in a deal that expires after this season. |
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