REPEAT/eDiets Applauds the American Cancer Society's Great American Weigh In; eDiets' Survey of 32,500 Subscribers Reveals Women 21 Pounds, Men 41 Pounds Overweight.

Business Editors/Health/Medical Writers

REPEATING...release from March 4, 2003

DEERFIELD BEACH, Fla.--(BUSINESS WIRE)--March 10, 2003

In a show of support for the American Cancer Society's Great American Weigh In(SM) -- a public awareness campaign designed to help people learn their body mass indexes (BMIs) and associated risk for weight-related diseases -- eDiets.com, Inc. (OTCBB:EDET) ("eDiets"), the most visited source for diet information online, encouraged its 11 million newsletter subscribers to weigh in by checking their BMIs conveniently, online, and for free at http://www.ediets.com/bmi . The response was overwhelming. In just one day, over 32,500 eDiets subscribers logged on and calculated their BMIs.

Analysis of these 32,500 diet profiles indicates that the average female weighs 155 pounds, and is approximately 21 pounds above the ideal body weight; her BMI of 26 is 5 points higher than the ideal BMI. Analysis of men's data profiles reveals that the average male is 201 pounds, approximately 41 pounds above the ideal body weight, and that his BMI of 29 is 7 points higher than the ideal BMI. These statistics reflect America's growing obesity epidemic. According to the U.S. Centers for Disease Control and Prevention (CDCP), more than 60 percent of all adults in the U.S. are considered either overweight or obese.

Body mass index, or BMI, is the measurement of choice for many physicians and researchers studying obesity. BMI uses a mathematical formula that takes into account both a person's height and weight. BMI equals a person's weight in kilograms divided by height in meters squared (BMI=kg/m2). A BMI of 18.5 or less indicates that a person is underweight; a BMI of 18.5 - 24.9 indicates a normal, healthy weight; a BMI of 25.0 - 29.9 indicates that a person is overweight; a BMI of 30.0 - 39.9 indicates that a person is obese; and a BMI of 40 or greater indicates that a person is extremely obese.

A person with a high BMI may be at increased risk of developing certain diseases, such as cancer, hypertension, cardiovascular disease, dyslipidemia, adult-onset diabetes (Type II), sleep apnea, osteoarthritis, female infertility, and a host of other medical conditions. Studies have shown that many of these diseases can be prevented through healthy eating and physically active lifestyles. In fact, the American Cancer Society reports that one third of all cancer deaths that occur each year in the U.S. can be prevented through healthier diets, more active lifestyles, and maintaining a healthy weight.

"Much like eDiets, the American Cancer Society is doing its part to educate the public that eating a healthy diet and being physically active are important ways to reduce the risk of cancer and other life-threatening illnesses," said David Humble, CEO and founder of eDiets. "We commend the American Cancer Society's efforts. eDiets is happy to provide our online BMI calculator to enable those who can't physically weigh in at a doctor's office, gym or weight-loss center, to determine their BMIs and potential risk to deadly diseases from the comfort and privacy of their homes and offices."

eDiets offers the following tips to help people reduce their BMI's:

1. Read the labels. Learn to choose correct portion sizes.

2. Exercise at least 30 minutes a day, 3-5 days a week. Research

confirms that exercise is the best predictor of successful

weight loss.

3. Don't add fat to your food. Instead of frying, grill, bake,

broil or poach!

4. Drink at least 8 eight-ounce glasses of water each day.

5. Think high fiber-low fat. Choose whole grains and whole grain

breads and cereals, and low-fat dairy, lean meats and skinless

poultry.

6. Balance your calorie intake. On the days that you want to

indulge in higher calorie foods, choose lower calorie foods

for your other meals.

7. Eat smaller, more frequent meals. Studies show that people who

skip meals wind up eating more at the next meal and aren't as

healthy.

About eDiets

eDiets is the leading online provider of subscription-based, comprehensive weight-loss, fitness and motivational programs tailored specifically to individual dietary requirements, capabilities and lifestyles. Its Web site http://www.eDiets.com is one of the most visited Web sites for health, fitness and nutrition today, according to Nielsen//Netratings. eDiets provides 24/7 access via the Web to personalized diet programs, plus dozens of doctors, nutritionists, fitness experts and over 100 online support communities. The site offers customized diets based on the USDA food pyramid, plus specific nutrition plans for individuals with high-cholesterol, diabetes and other medical issues.

eDiets is a publicly traded company (OTCBB:EDET) directed by a strong management team comprising licensed dieticians and psychologists, an experienced technical staff and a seasoned corporate organization.