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REPEAT/Sickbay Enlists HealthDirector to Offer Personalized Health Improvement Plans.


Business Editors/Health & Medical Writers

REPEATING...

INCLINE VILLAGE, Nev.--(BW HealthWire)--July 27, 2000

HealthDirector, the owner and operator of an online personalized per·son·al·ize  
tr.v. per·son·al·ized, per·son·al·iz·ing, per·son·al·iz·es
1. To take (a general remark or characterization) in a personal manner.

2. To attribute human or personal qualities to; personify.
 nutritional supplement resource, HealthDirector.com, announced a strategic alliance with Sickbay sick·bay
n.
1. The hospital and dispensary of a ship.

2. A place in which the sick or injured are treated.
 Health Media, Inc. (OTCBB OTCBB

See OTC Bulletin Board (OTCBB).
:SKBY), that owns and operates a top-ranked health care portal, www.Sickbay.com.

Scheduled to launch on Monday, July 31, 2000, this business-to-business agreement will grant visitors to Sickbay direct access to HealthDirector's patent-pending health assessment tool to learn which nutritional supplements Nutritional Supplements Definition

Nutritional supplements include vitamins, minerals, herbs, meal supplements, sports nutrition products, natural food supplements, and other related products used to boost the nutritional content of the diet.
 medical research suggests will benefit their health and which ones they should avoid.

Integrated into Sickbay's Web site, visitors can access Healthdirector's HealthProfile(TM), which is similar to a patient information or health history form, by selecting the "Nutrition" link on Sickbay.com. The information gathered from the HealthProfile interfaces with a detailed medical knowledgebase to generate a personalized Health Improvement Plan (HIP). The HIP lists both recommended supplements and ones an individual should avoid with an explanation of why.

"What sets this assessment tool apart is its ability to tailor research-backed recommendations to someone's personal needs. Our goal in partnering with HealthDirector is to provide personalized health information with the outcome being that our visitors become more educated consumers," says Adam Becker, vice president business development at Sickbay Health Media, Inc.

HealthDirector's business model includes more than personalized assessment tools. Once a customer receives his or her HIP, HealthDirector can produce personalized daily packets of supplements with the person's name and specific dosage dosage /dos·age/ (do´saj) the determination and regulation of the size, frequency, and number of doses.

dos·age
n.
1. Administration of a therapeutic agent in prescribed amounts.
 on the label.

HealthDirector's CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board.  Alan Tiras says, "The visitor's experience, from beginning to end, is more personalized than anything ever experienced in the nutrition industry."

"Our HealthProfile assessment tool is right in line with Sickbay's online offering. Our partnership with Sickbay emphasizes the importance of being able to educate consumers about health care issues while providing them a high level of personalization Custom tailoring information to the individual. On the Web, personalization means returning a page that has been customized for the user, taking into consideration that person's habits and preferences. ," Tiras said.

HealthDirector, a privately owned company headquartered in Incline Village, Nev., is the most personalized online resource for nutritional supplements. The online resource allows consumers to obtain everything they need to know about supplements in order to make educated decisions regarding their supplemental intake. The company offers personalized packets of nutritional supplements tailored to an individual's specific needs and individually bottled, high-quality nutritional supplements specifically chosen for optimum breakdown and absorption into the body. HealthDirector's nutritional products and information are reviewed by a medical research staff of physicians, naturopaths, researchers and pharmacists This is a list of notable pharmacists.
  • Dora Akunyili, Director General of National Agency for Food and Drug Administration and Control of Nigeria
  • Charles Alderton (1857 - 1941), American inventor the soft drink Dr Pepper
  • George F.
. HealthDirector is located on the Internet at www.HealthDirector.com.

Sickbay continues to maintain one of the most popular health sites on the net located at www.sickbay.com. The site is ranked as one of the top healthcare websites and has been ranked No. 1 in the categories of Page Views Per User, Average Time Spent Per User, Average Time Spent Per Page, and Overall Hours, according to according to
prep.
1. As stated or indicated by; on the authority of: according to historians.

2. In keeping with: according to instructions.

3.
 PC Data, a third-party Internet Auditor. Sickbay Health Media also operates the well-known sites www.netsweat.com and www.healthline.com.

Sickbay Health Media's publications include Sickbay Today, Skincare Today and Allergy & Asthma. Sickbay Today is a consumer-based publication that addresses a broad array of health topics and is distributed through several thousand locations, including pharmacies, airports and health clubs. Skincare Today and Allergy & Asthma are professional health publications that have been in circulation for over 12 years, and are distributed semi-annually to over 245,000 professional healthcare providers. Sickbay also develops original health-related productions for radio, television and print media that cover the broad spectrum of health issues, medications, and general well being. These productions feature prominent talk radio shows, syndicated print columns and targeted television health segments.

"Sickbay Health Media," "Sickbay.com," "Sickbay Today," "Skincare Today" and "Allergy & Asthma" are trademarks of Sickbay Health Media, Inc. All other trademarks are the property of their respective holders.

Safe Harbor Safe Harbor

1. A legal provision to reduce or eliminate liability as long as good faith is demonstrated.

2. A form of shark repellent implemented by a target company acquiring a business that is so poorly regulated that the target itself is less attractive.
 Statement under the Private Securities Litigation Reform Act The Private Securities Litigation Reform Act of 1995 (PSLRA) implemented several significant substantive changes affecting certain cases brought under the federal securities laws, including changes related to pleading, discovery, liability, class representation and awards fees and  of 1995

The statements contained in this release that are not historical facts, such as those concerning future plans or objectives relating to relating to relate prepconcernant

relating to relate prepbezüglich +gen, mit Bezug auf +acc 
 the products or services to be offered, the timing associated with such offerings and the performance of such new products and services, are forward-looking statements forward-looking statement

A projected financial statement based on management expectations. A forward-looking statement involves risks with regard to the accuracy of assumptions underlying the projections.
 that are subject to risks and uncertainties. Actual results could differ materially from those set forth in the forward-looking statements. Among the factors that could cause actual future results to differ materially are competitive pressures, risks associated with rapid technological change, the availability of compatible hardware and software applications and the acceptance of Sickbay's products and services in the marketplace.
COPYRIGHT 2000 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2000, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Date:Jul 27, 2000
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