REPEAT/John Elway Launches MVP.com with Michael Jordan and Wayne Gretzky To Create the Premier Sports and Outdoor E-Commerce Destination.Sports, Entertainment &High Tech Writers NOTE TO MEDIA: Photos are available in a Smart News Release(TM) on Business Wire's Home Page at www.businesswire.com ATLANTA--(BW SportsWire)--Jan. 26, 2000 World-Class Team Provides Insight on Gear and Performance Announces $50MM Year One Marketing Launch John Elway John Albert Elway, Jr. (born June 28, 1960) played American football quarterback in the National Football League (NFL) for the Denver Broncos from 1983 through 1998. Elway holds many college and professional records and was inducted to the Pro Football Hall of Fame and is the only , 1999 Super Bowl MVP (Multimedia Video Processor) A high-speed DSP chip from Texas Instruments, introduced in 1994. Officially introduced as the TMS320C80, it combines RISC technology with the functionality of four DSPs on one chip. , today launched MVP.com, the premier online destination for high-quality sports, fitness, and outdoor gear and apparel. Elway, chairman of MVP.com, along with fellow Board of Directors members Michael Jordan This article is about the former basketball player. For other uses, see Michael Jordan (disambiguation). Michael Jeffrey Jordan (born February 17 1963) is a retired American professional basketball player. and Wayne Gretzky Noun 1. Wayne Gretzky - high-scoring Canadian ice-hockey player (born in 1961) Gretzky , joined CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. John Costello John Costello can refer to:
MVP.com helps individuals achieve their personal best in sports and outdoor activities by offering a comprehensive selection of high-quality merchandise and providing exclusive insight from the world's top athletes and experts. &uot;We've met our goal of launching a world-class online retail destination for sports and outdoor enthusiasts in record time,&uot; said Elway, referring to the fact that the company was announced in late December. &uot;While we're off to a strong start, we're in this for the long haul Long distance. Long haul implies traversing a state or a country. Contrast with short haul. . We're out to become the market leader by recruiting one customer at a time.&uot; State-of-the-Art Shopping Experience MVP.com launches with a carefully selected assortment of more than 25,000 high-quality items from a wide range of sports, with a full complement of premier brands. New items are continuously being added and MVP.com expects to offer 50,000 items by April 1, 2000. &uot;Our goal is total customer satisfaction,&uot; said CEO John Costello. &uot;Sporting goods Noun 1. sporting goods - sports equipment sold as a commodity commodity, trade good, good - articles of commerce sports equipment - equipment needed to participate in a particular sport is a very information-intensive category. Our goal is to provide consumers with the insight of a specialty store Noun 1. specialty store - a store that sells only one kind of merchandise shop, store - a mercantile establishment for the retail sale of goods or services; "he bought it at a shop on Cape Cod" backed up by the experience of world class athletes, with the breadth and depth of selection that only the Internet can provide.&uot; Costello added, &uot;MVP.com is establishing a unique position in retail by offering a powerful combination of selection and content, including the site's proprietary MVP Edge, which contains extensive information and tips from MVP.com's elite athlete elite athlete Sports medicine An athlete with potential for competing in the Olympics or as a professional athlete; EAs are at ↑ risk for injuries, given the amount of training, for psychological abuse by coaches and parents, and self abuse. Advisors. This exclusive feature provides MVP.com with a significant competitive advantage.&uot; MVP Edge offers: Buyers Guides which describe key product features and benefits, Checklists that highlight required gear and apparel, and Shopping Assistants that analyze a consumer's input and then return personalized product recommendations. The MVP Edge section also offers a broad line of downloadable and streamable Instructional Videos from leading athletes and experts. Referring also to Elway and Gretzky, Jordan said, &uot;We've all worked very hard to be recognized as MVPs, and now, through MVP Edge, we have an opportunity to help others achieve their personal best.&uot; Gretzky added, &uot;The MVP Edge section for hockey gives me a chance to give back to the sport by helping kids and their parents, who may have never played the game, get the right gear and have a positive experience.&uot; The site also offers shopper-friendly features like quick navigation, a gift center, reward points, real time order status, 100% satisfaction guarantee, 24x7 real time customer service, rich product descriptions, dynamic product comparisons, and the ability to enlarge and rotate products. $50MM Year One Marketing Launch MVP.com also unveiled a new $50MM marketing plan for the year 2000, which includes both traditional and online marketing. The general market advertising campaign will include television, radio, and print. The online marketing effort includes a 10-year marketing agreement with SportsLine.com and a major presence with leading online shopping portals such as America Online, Excite and Microsoft Network. John Elway, Wayne Gretzky and Michael Jordan, three of the greatest athletes of the 20th century, appear together in a television commercial for the first time. The MVP.com television commercial with the athletes was unveiled today at the press conference in Atlanta. The commercial will air for the first time during the pre-game programming for the Super Bowl. Business Launches with Built-in Momentum and Solid Backing MVP.com launches its e-commerce business with tremendous momentum. In late December, MVP.com announced that it would negotiate and execute a four-year advertising alliance with CBS Corporation worth $85 million. In a related move, MVP.com announced that it would negotiate to issue stock to acquire and operate the online retail business of SportsLine.com (NASDAQ NASDAQ in full National Association of Securities Dealers Automated Quotations U.S. market for over-the-counter securities. Established in 1971 by the National Association of Securities Dealers (NASD), NASDAQ is an automated quotation system that reports on : SPLN SPLN Spline ), the publisher of CBS (Cell Broadcast Service) See cell broadcast. SportsLine (www.sportsline.com). Both agreements are pending corporate and regulatory approvals. Chicago-based MVP.com was founded in October 1999 and has received financial backing from Benchmark Capital and Freeman Spogli. MVP.com also has also established an exclusive merchandising and fulfillment partnership with Galyan's, one of the most highly-regarded sports and outdoors retailers in the country. Photos of Elway, Jordan, Gretzky, and Costello will be available on Businesswire.com at 1 p.m. EST and at MVP.com's web site under news releases. |
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