REPEAT/Colgate-Palmolive and Sony Music Select Accrue Software to Deliver Powerful Business Analytics.Business Editors/High Tech Writers REPEATING... adding ticker symbol Ticker Symbol An arrangement of characters (usually letters) representing a particular security listed on an exchange or otherwise traded publicly. When a company issues securities to the public marketplace, it selects an available ticker symbol for its securities which investors LONDON--(BUSINESS WIRE)--Oct. 15, 2001 Successes Demonstrate Strength of Accrue's Distribution Partnerships Accrue Software, (NASDAQ NASDAQ in full National Association of Securities Dealers Automated Quotations U.S. market for over-the-counter securities. Established in 1971 by the National Association of Securities Dealers (NASD), NASDAQ is an automated quotation system that reports on : ACRU ACRU American Civil Rights Union ACRU Active Confirmed Registered User (eBay) ) a leading provider of Internet analytic solutions, today announced that Colgate-Palmolive and Sony Music have completed initial deployments of its business analysis suite of products through distribution partners MSB MSB - Most Significant Bit .SA and Van Dijk van Dijk can refer to:
Both companies are using Accrue's powerful business analysis solution, Pilot Decision Support Suite (PDSS PDSS Post-Deployment Software Support PDSS Panic Disorder Severity Scale PDSS Pre-Deployment Site Survey PDSS Pediatric Daytime Sleepiness Scale PDSS Parkinson's Disease Sleep Scale PDSS Payload Data Services System PDSS Phosphorus Decision Support System ), to measure the effects of their marketing campaigns and to provide more sophisticated financial reporting. These relationships underscore Accrue's strong channel partnership programme with systems integrators and leading business consultancies such as Van Dijk Consulting and MSB.SA. By leveraging Accrue's partner relationships, Colgate-Palmolive and Sony Music have access to expertise in both advanced analytics technology and business-focused consulting. Colgate-Palmolive's Global Export office in France views the implementation of Accrue's PDSS as a critical element in its financial budgeting across different geographies and business units, enabling the company to accurately and effectively analyse contribution margins, marketing efforts, and ultimately maximise customer satisfaction. Additionally, the implementation of the software was seamlessly executed within MSB.SA's 90-day implementation guarantee. "Accrue's Pilot Decision Support Suite provides us with an excellent platform on which to build value-added business solutions for our customers," said Jorge Sousa Borges, CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. of MSB.SA. "Our recent implementation with Colgate-Palmolive is indicative of our strong relationship with Accrue and the success we have jointly experienced at our other accounts, including Lactogal and Banco Santander in Portugal." Working together with Sony Music in the Netherlands, Van Dijk Consulting used Accrue's PDSS to provide analysis of sales and marketing activities, in addition to providing assistance with financial planning Financial planning Evaluating the investing and financing options available to a firm. Planning includes attempting to make optimal decisions, projecting the consequences of these decisions for the firm in the form of a financial plan, and then comparing future performance against . The scalability and flexibility of the resulting solution permitted the implementation to be deployed in several of Sony Music's other offices in Europe, including Belgium, Norway, Sweden and Switzerland. "Accrue's Internet-centric architecture allows us to deploy solutions across the enterprise and to distributed locations without having to compromise on performance or functionality," said Erwin Vorwerk, Manager Product Lines of Van Dijk Consulting. "Accrue's technology is a natural complement to our Management Information Control Model, which focuses on returning high business value to clients in a short amount of time." Using Accrue's Pilot Decision Support Suite, companies have access to a highly scalable, time-intelligent, Hybrid OLAP (OnLine Analytical Processing) Decision support software that allows the user to quickly analyze information that has been summarized into multidimensional views and hierarchies. OLAP tools are used to perform trend analysis on sales and financial information. that delivers on the promise of "analysis anywhere." Accrue PDSS brings clients the ability to manage virtually unlimited business dimensions (e.g. products, regions, channel s or departments) on Windows NT or UNIX UNIX Operating system for digital computers, developed by Ken Thompson of Bell Laboratories in 1969. It was initially designed for a single user (the name was a pun on the earlier operating system Multics). platforms incorporating robust visualisation and modelling capabilities. PDSS is a technology component of Accrue's flagship Internet analytics solution, Accrue G2. For information on Accrue's partner program, contact partners@accrue.com. For more information on Accrue, please visit the Accrue website at: http://www.accrue.com |
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