REPEAT/Borland Unveils Strategic Direction; Client/Server and Internet Tools Aimed at Fueling Growth.SCOTTS VALLEY, Calif.--(BUSINESS WIRE)--Feb. 6, 1996--Borland International Inc., a leading provider of products and services for software developers worldwide, today outlined a strategy for expanding its success in the client/server market and delivering a family of Internet development tools. Speaking at a press and analyst briefing at the company's headquarters, Borland President and CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. Gary Wetsel said, "We have been extremely successful this past year executing our plan to focus on software developers. The strategic direction we are outlining today is a refinement of this plan. Our goal is to evolve our desktop products and continue to provide PC LAN (1) A network of IBM or IBM-compatible PCs. (2) A network of any variety of computers. developers with technologies that increase productivity, expand on our success in the client/server tools market, and leverage our core technologies to provide tools for a new generation of Internet-based applications." Borland's plans are to continue its strength in the PC LAN market by delivering desktop tools that enhance productivity and shorten the development cycle. In addition, Borland announced it will extend Visual dBASE See dBASE versions. (language) Visual dBASE - A Rapid Application Development suite with a compiler and intranet tools to enable developers to publish data on the World-Wide Web. Originally a Borland product, the first version released by dBase, Inc. was Visual dBase 5.7. , Borland C++, Paradox and Delphi to support Internet application development. "Borland's roots are in the desktop market and the continued success of these products provides the foundation for expansion into new market segments," said Wetsel. "The extension of all our products to support the Internet allows developers to use their existing knowledge to create Internet enabled applications." The Client/Server Workgroup Market According to according to prep. 1. As stated or indicated by; on the authority of: according to historians. 2. In keeping with: according to instructions. 3. Paul Gross For the biologist and author, see Paul R. Gross. For the Academy of Information Technology and Engineering principal, see Paul L. Gross. Paul Michael Gross (born April 30, 1959), is a Canadian actor, producer, director, singer and writer born in Calgary, Alberta. , Borland's senior vice president of Research & Development, the most significant near-term opportunity for Borland is to continue to grow its client/server business. During the past year, the success of Delphi Client/Server, Borland's visual application development tool, and its InterBase server have propelled the company's client/server revenue from approximately two percent to more than 15 percent of total revenues. In addition, the company estimates that nine out of ten Delphi client/server customers are new Borland customers, which illustrates how Delphi is opening new doors for Borland. Delphi Client/Server, which shipped in March 1995, has been adopted by numerous Fortune 500 corporations based on its superior performance and rapid application development technology. Because a client version of InterBase is embedded Inserted into. See embedded system. in each copy of Delphi, its features and performance have received increased visibility in the development community resulting in expanded opportunities. "In less than one year since its release, Delphi has changed the way developers work," noted Gross. "Because of its unmatched performance, reusable components, visual productivity tools and scalable database technology, Delphi is helping companies deal with the high demand for applications. This has been particularly true at the departmental/divisional level within large corporations." The departmental/divisional client/server market for tools is growing at over 45 percent, which points to the continuing opportunity for Borland. "While the client/server marketplace as a whole is well developed, no vendor dominates the departmental/divisional segment of the market," said Gross. "Departmental developers in downsizing (1) Converting mainframe and mini-based systems to client/server LANs. (2) To reduce equipment and associated costs by switching to a less-expensive system. (jargon) downsizing environments have a unique set of requirements when choosing a tool, including cost, usability, integration with corporate standards and databases, and application size and memory footprint Memory footprint refers to the amount of main memory that a program uses or references while running. This includes all sorts of active memory regions like code, static data sections (both initialized and uninitialized), heap, as well as all the stacks, plus memory required to hold . We believe these requirements play to Borland's strengths in Delphi Client/Server and InterBase and have led to the growth in Borland's client/server business." Borland said it will continue to focus on the departmental/divisional market segment where Delphi is uniquely positioned as a database-neutral tool, coexisting co·ex·ist intr.v. co·ex·ist·ed, co·ex·ist·ing, co·ex·ists 1. To exist together, at the same time, or in the same place. 2. with existing enterprise database standards. Borland's strategy is to look for opportunities to provide a full solution with InterBase as well as ReportSmith, its client/server reporting tool. To support its client/server business, Borland said it also plans to enhance its service, sales and support organizations to address the different needs of these customers. "Borland's business has traditionally been centered on the desktop and we recognize that the client/server market requires changes in the way we sell and support our products," said Frank Vaculin, vice president of U.S. Sales. "We have already taken major steps to enhance our ability to sell client/server products and this is beginning to pay dividends. Moving forward, we will look to build, partner or acquire other competencies in the areas of sales, support and training to fully take advantage of our opportunities." In line with these plans, Borland today announced the Premier Value Added Value Added The enhancement a company gives its product or service before offering the product to customers. Notes: This can either increase the products price or value. Partners program. The new program, which already includes relationships with a number of key client/server partners (see separate press release) is aimed at a select group of client/server vendors and consultants who will provide large corporations and government clients with applications, solutions and consulting services Noun 1. consulting service - service provided by a professional advisor (e.g., a lawyer or doctor or CPA etc.) service - work done by one person or group that benefits another; "budget separately for goods and services" for Borland's client/server products. Borland's Internet Initiatives A major theme in Borland's comments today centered around the company's plans to deliver development tools for the Internet. "We believe the Internet is not a market in of itself, but a development platform that will appeal to all business segments," said Gross. Borland outlined a two-phased approach for delivering Internet based solutions. First, Gross said Borland plans to Internet enable its existing products to support building applications on the Internet. He cited the company s announcement that it has extended Borland C++ 5.0 to support the development of Java applications and its plans to deliver Visual dBASE Internet Tools as important first steps (see separate releases). The second phase, which Gross described as the most significant opportunity, is to provide Intranet (internal corporate networks leveraging the Internet protocol See Internet and TCP/IP. (networking) Internet Protocol - (IP) The network layer for the TCP/IP protocol suite widely used on Ethernet networks, defined in STD 5, RFC 791. IP is a connectionless, best-effort packet switching protocol. ) solutions for the workgroup market segment. "The core technologies that have allowed us to achieve a high level of success in the workgroup market with Delphi are the same competencies needed for success with Intranet tools," he said. "We believe the emergence of Java as the Internet programming standard and with the delivery of world class development tools, the Intranet will become a platform for distributed computing (1) The use of multiple computers networked throughout a wide geographical area, or the world via the Internet, in order to solve a single problem. See grid computing. (2) The use of multiple computers in an enterprise rather than one centralized system. ." As part of today's announcement, Borland said its Borland C++ 5.0, scheduled to ship later this quarter, includes Java development tools. The development environment will also feature the first GUI (Graphical User Interface) A graphics-based user interface that incorporates movable windows, icons and a mouse. The ability to resize application windows and change style and size of fonts are the significant advantages of a GUI vs. a character-based interface. debugging (programming) debugging - The process of attempting to determine the cause of the symptoms of malfunctions in a program or other system. These symptoms may be detected during testing or use by real users. tool (a tool that allows developers to find "bugs" or errors in their software applications) written in the Java language. The company also unveiled and demonstrated a "just-in-time compiler See JIT compiler. " called the AppAccelerator, which increases the performance of Java applications by five to ten times. The Application Accelerator is scheduled to ship with the Borland C++ Development Suite 5.0 (see separate release) later this quarter. The debugger Software that helps a programmer debug a program by stopping at certain breakpoints and displaying various programming elements. The programmer can step through source code statements one at a time while the corresponding machine instructions are being executed. and AppAccelerator are the first components of what will evolve to form a visual development tool for the Java language modeled after Delphi. Borland said in a November announcement that it will take a staged approach to the delivery of the product, code named Latte, by releasing components as they become available. Borland officials said the company also plans to introduce the InterBase InterClient -- Java enabled InterBase. It will be designed to deliver the benefits of InterBase technology into corporate organizations. In the long-term, Borland also plans to offer a Borland application server -- code-named "Nexus": -- for remote Java and database access. This will allow Intranet developers to benefit from a true three-tier environment that takes advantage of cross-platform and emerging protocol standards. Borland: Making Development Easier Borland International Inc. (NASDAQ NASDAQ in full National Association of Securities Dealers Automated Quotations U.S. market for over-the-counter securities. Established in 1971 by the National Association of Securities Dealers (NASD), NASDAQ is an automated quotation system that reports on :BORL) is a leading provider of products and services targeted to software developers. Borland is distinguished for its high quality software development tools, which include Delphi, Delphi Client/Server, Borland C++, Visual dBASE, Paradox and InterBase. Borland's award-winning products are supported through comprehensive programs for small- and large-sized software developers, corporate developers, value added resellers See VAR. (company) value added reseller - (VAR, or "value added retailer") A company which sells something (e.g. computers) made by another company (an OEM) with extra components added (e.g. specialist software). and systems integrators. Founded in 1983, Borland is headquartered in Scotts Valley California. -0- Note To Editors: Copies of previous Borland press releases and additional corporate and product information are available on Borland's Internet World Wide Web (WWW WWW or W3: see World Wide Web. (World Wide Web) The common host name for a Web server. The "www-dot" prefix on Web addresses is widely used to provide a recognizable way of identifying a Web site. ) site, at http://www.borland.com. CONTACT: Borland International Inc. Steve Grady, 408/431-1621 sgrady@wpo.borland.com |
|
||||||||||||||
Printer friendly
Cite/link
Email
Feedback
Reader Opinion