REPEAT/America Online Launches Yellow Pages Directory Platform Across Key AOL Brands.Business Editors/High-Tech WritersREPEATING...inserting ticker symbol Ticker Symbol An arrangement of characters (usually letters) representing a particular security listed on an exchange or otherwise traded publicly. When a company issues securities to the public marketplace, it selects an available ticker symbol for its securities which investors DULLES, Va.--(BUSINESS WIRE)--January 8, 2002 AOL (A division of Time Warner, Inc., New York, NY, www.aol.com) The world's largest online information service with access to the Internet, e-mail, chat rooms and a variety of databases and services. Time Warner, Inc.(NYSE NYSE See: New York Stock Exchange : AOL): Comprehensive Yellow Pages Directory Provides Consumers with Consistent, Seamless Access to Millions of Businesses and Services Provides Local and National Advertisers with Robust Online Advertising Platform America Online See AOL. , Inc., the world's leading interactive services company, today announced the launch of AOL Yellow Pages powered by Switchboard (Nasdaq: SWBD SWBD Switchboard SWBD SRTM (Shuttle Radar Topography Mission) Water Body Dataset ), as part of a multi-year, multi-million dollar technology, marketing and services alliance entered into by Switchboard and America Online in December 2000. The new version of AOL Yellow Pages is available to millions of AOL members and users of several key America Online brands, providing seamless and consistent access to local and national businesses and services. The yellow pages directory also enables America Online and Switchboard to tap into the expanding local advertising market and offer brick and mortar businesses
This article or section may contain original research or unverified claims. Please help Wikipedia by adding references. See the for details. one of the largest targeted advertising platforms available on the Internet. According to according to prep. 1. As stated or indicated by; on the authority of: according to historians. 2. In keeping with: according to instructions. 3. The Kelsey Group, online directory advertising is a fast-growing business, with estimates for 2001 at $425 million. America Online's local and national sales force will market and sell directory placements, features and advertising for the AOL Yellow Pages platform through existing and newly developed sales channels. The new version of AOL Yellow Pages is available to users on AOL, AOL.COM, AOL Local, CompuServe, MapQuest and Netscape. From each brand, users will find a consistent yellow pages platform with listings of local business and services, which may include links to business Web sites, photos, maps and directions provided by MapQuest, detailed descriptions and user reviews, and a comprehensive A-Z directory. Users looking for Looking for In the context of general equities, this describing a buy interest in which a dealer is asked to offer stock, often involving a capital commitment. Antithesis of in touch with. movie theaters will also find movie showtimes provided by AOL Moviefone. The AOL Yellow Pages can conveniently be personalized allowing users to store their frequently used locations, such as their home and business addresses. "AOL has delivered one of the most comprehensive, convenient and accurate local directory services available online for consumers. In addition, the traffic generated by the America Online brands is a major benefit to businesses," said Patrick Gates, Senior Vice President of Commerce, America Online. "We are pleased to be working with two of the leading companies in the directory business, Switchboard and infoUSA, to build AOL Yellow Pages and enhance the value of our members' online experience and our relationships with our advertising partners." "We are excited to reach this milestone in our relationship with AOL," said Doug Greenlaw, CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. of Switchboard. "The expanded reach of our directory platform to AOL's consumer base provides local merchants and service providers with a powerful tool that enables them to use their advertising dollars to cost-effectively distribute their information to a large consumer audience." The AOL Yellow Pages leverages Switchboard's customized infrastructure services and directory technology and is hosted, operated and supported by Switchboard Inc. Switchboard's advanced technology enables local and national advertisers to be integrated throughout the yellow pages directory, making it even easier for consumers to locate their listings through a variety of search methods. infoUSA, the leading provider of proprietary online business and consumer directory assistance and sales and marketing solutions, is licensing its directory database of more than 14 million businesses in the U.S. to AOL Yellow Pages. infoUSA has been rated by an independent audit as having the most accurate business data. Additionally, this infoUSA data will be enhanced with additional data sources. About America Online, Inc. America Online, Inc., is a wholly owned subsidiary Wholly Owned Subsidiary A subsidiary whose parent company owns 100% of its common stock. Notes: In other words, the parent company owns the company outright and there are no minority owners. of AOL Time Warner, Inc. (NYSE: AOL). Based in Dulles, Virginia Dulles, Virginia is an unincorporated census-designated place located in Loudoun County, Virginia, part of the Washington Metropolitan Area. The headquarters of AOL, Orbital Sciences Corporation and ODIN technologies and the former headquarters of MCI Inc. are located in Dulles. , America Online is the world's leader in interactive services, Web brands, Internet technologies and e-commerce services. |
|
||||||||||||||||
Printer friendly
Cite/link
Email
Feedback
Reader Opinion