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RENEWED CONFIDENCE IN TIMESHARE INDUSTRY BOOSTS TOURISM REVENUE

 WASHINGTON, March 10 /PRNewswire/ -- Increased consumer confidence in the timeshare industry equates to profits for the tourism market, reported the American Resort Development Association (ARDA). Due to a dramatic rise in timeshare purchases, travel agents are being called upon to make more travel arrangements than ever before.
 The timeshare industry, with a record-breaking growth rate, has moved from a sales volume of $490 million in 1980 to over $3.7 billion in 1991, representing a growth of 650 percent.
 "As the timeshare industry continues to grow, so does its need for the assistance of travel agents," said Tom Franks, president of the American Resort Development Association. "The entrance of the major hotel chains -- Marriott, Hilton and Disney -- into timesharing has had an enormous impact on how consumers and those involved in the travel industry view timesharing."
 In terms of economic impact to the tourism market, timeshare owners will play an increasingly important role. In 1987, there were 1.1 million timeshare owners worldwide. Today, that number has grown more than 110 percent to 2.4 million owners worldwide. These 2.4 million timeshare owners contribute substantially to the tourism industry through airline reservations, wrap-around hotel reservations either at the beginning or end of their timeshare vacation and rental car reservations.
 In 1991, timeshare owners contributed over $3 billion in revenues for the travel industry. Seventy-five percent of the $3 billion was spent on leisure travel outside their timeshare vacation.
 A recent study by Plog Research, Inc., of Los Angeles indicates that timeshare owners dedicate more time and attention to their vacation plans than most other Americans. Findings in the study show timeshare owners also are adventurous and curious travelers. Due to the possibility of exchanges, owners are looking to travel agents for advice on popular vacation destinations and valuable tips on travel options to get there. Research also shows that 88 percent of timeshare owners took some type of non-timeshare trip, exclusive of business trip add-ons.
 "The travel industry is recognizing the business potential of timeshare owners," said Franks. "Timeshare owners are characteristically more affluent, travel more than typical consumers and spend more once they get to their destination. Travelers are beginning to see the value in timesharing as an attractive option to the standard hotel-room vacation."
 The American Resort Development Association is the professional association of the recreational real estate, resort and vacation ownership industry. ARDA represents over 1,200 resorts, including second-home resorts, community developments, vacation timeshare resorts and fractional interests.
 -0- 3/10/93
 /CONTACT: David Matheson of the American Resort Development Association, 202-371-6700/


CO: American Resort Development Association ST: District of Columbia IN: LEI SU:

MH -- DC029 -- 4731 03/10/93 13:45 EST
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Publication:PR Newswire
Date:Mar 10, 1993
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