RENAMED ADVANSTAR.COM TO LANUCH 20 VERTICAL B2B SITES.Advanstar Inc. (Cleveland, OH) has renamed its online subsidiary, Advanstar.com. Hive4.com (New York New York, state, United States New York, Middle Atlantic state of the United States. It is bordered by Vermont, Massachusetts, Connecticut, and the Atlantic Ocean (E), New Jersey and Pennsylvania (S), Lakes Erie and Ontario and the Canadian province of ) is a new brand for the company's planned b2b e-commerce (Business to Business Electronic-COMMERCE) Refers to one business selling to another business via the Web. See e-commerce. Web communities. Advanstar said Hive4.com will launch 20 business-to-business e-commerce e-commerce, commerce conducted over the Internet, most often via the World Wide Web. E-commerce can apply to purchases made through the Web or to business-to-business activities such as inventory transfers. sites in the next 18 months, including MagicOnline, a site for the fashion and apparel industries. Advanstar said that Hive4.com's mission is to become the "leading b2b Internet Internet Publicly accessible computer network connecting many smaller networks from around the world. It grew out of a U.S. Defense Department program called ARPANET (Advanced Research Projects Agency Network), established in 1969 with connections between computers at the market-maker bringing buyers and sellers together in selected vertical communities. By integrating content, business and transaction-enabling services and relationships, Hive4.com will provide a highly personalized per·son·al·ize tr.v. per·son·al·ized, per·son·al·iz·ing, per·son·al·iz·es 1. To take (a general remark or characterization) in a personal manner. 2. To attribute human or personal qualities to; personify. environment to facilitate customer interaction." Each site will be designed to carry a mixture of editorial content and product information with such features as messaging, forums, conferences, and "other forms of e-learning, and "other forms of e-learning," Advanstar said. Hive4.com president/ceo Jean-Marc Levy noted that "a great many b2b e-commerce sites promise content, but they can't deliver as much as we can. With us, it's built-in because we're a sister company of Advanstar and thus have access to 200 leading information sources like magazines, and directories and market-making tradeshows and conferences. In addition, we are committed to providing the critical mass of product information necessary for the buyers to specify, select, and purchase on the Web." |
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