REMINDER/MyDTV to Demonstrate Its Personalized Navigation System at NAB 2004.News Editors/Assignment Desks REMINDER... NAB2004 --(BUSINESS WIRE) MyDTV, Inc.:
What: MyDTV, Inc., a TV Search Engine company that enables viewers
to take control of the ever-increasing number of television
programs they receive, will participate in the Interactive
Television Alliance Pavilion at NAB 2004, showcasing a live
demonstration of its personalized navigation system, TV
Agent(TM).
Who: Bow Rodgers, CEO of MyDTV, Inc.
Gil Dudkiewicz, Chairman and Founder of MyDTV, Inc.
Where: NAB 2004
Las Vegas Convention Center
Interactive Television Alliance Pavilion
Booth #SU8834
When: Monday, April 19 - Wednesday, April 21
9:00 a.m. - 6:00 p.m.
Thursday, April 22
9:00 a.m. - 4:00 p.m.
Details: TV Agent is a proven technology that gives programmers and
local stations the competitive edge by enabling them to push
viewers through the multichannel maze directly to their
stations. The technology takes content to the next level,
helping programmers keep and grow their audience by ensuring
that current and potential viewers are "alerted to"
programming of interest.
MyDTV offers a new navigation system that alerts viewers of
programs and segments that are most appealing based on their
preferences. This personalized viewing experience helps
programmers and local stations aggregate target audiences
while generating additional revenue streams in the growing
multi-channel digital environment and increase viewer
loyalty, as well as brand recognition.
Contacts: To schedule an interview with MyDTV's executives, please
contact:
Charlstie Laytin Vu Chung
Euro RSCG Magnet Euro RSCG Magnet
(212) 367-6830 (212) 367-6921
charlstie.laytin@eurorscg.com vu.chung@eurorscg.com
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