REMINDER/Arbitron Execs Discuss Key Findings On Portable People Meter At ESOMAR Audience Measurement Conference.

Business Editors

REMINDER...for Tuesday (June 11)

--(BUSINESS WIRE)

Arbitron Inc.

WHAT:     Arbitron Inc. (NYSE: ARB) executives discuss the
          Portable People Meter and the latest findings of
          the trial taking place in Philadelphia, at the
          ESOMAR/ARF Week of Audience Measurement Conference.

WHO:      Steve Morris, president and CEO
          Linda Dupree, senior vice president,
           Advertising/Agency Services
          Robert H. Patchen, vice president,
           Research Standards and Practices
          Roberta M. McConochie, director,
           Consumer & Industry Trends
          Beth Webb, manager,
           PPM Methods and Analysis

DETAILS:  June 14, 2002, Radio Conference, 9:00 a.m. and 5:20 p.m.
          Opening Analysis, Closing Summary of Radio Session
          Steve Morris, president and CEO, Arbitron

          June 11, 2002, Television Conference,
          12:00 p.m. - 12:20 p.m.
          June 14, 2002, Radio Conference, 12:35 p.m. - 12:55 p.m.
          The future is now: The very latest findings from
          the U.S. market launch of the Portable People Meter in
          Philadelphia
          Robert H. Patchen, Vice President,
          Research Standards and Practices,
          Beth Webb, Manager, PPM Methods and Analysis, Arbitron, USA

          June 11, 2002, Television Conference,
          2:20 p.m. - 2:40 p.m.
          Trash and treasures of duplication: Cross media
          synergy prospects from Arbitron's Portable People Meters
          Roberta M. McConochie, Director of Consumer &
          Industry Trends, Arbitron Inc,
          Beth Uyenco, Director of Communications Insights,
          OMD-USA Midwest, USA

          June 14, 2002, Radio Conference, 3:30 p.m. - 3:50 p.m.
          Sex, drugs & rock 'n roll. How the new "PPM" results
          reveal radio's "real" rocking reach and support its
          new "roll" in the media mix
          Linda Dupree, Senior VP, Advertising/Agency Services,
          Roberta McConochie, Director Consumer and Industry Trends,
          Arbitron, USA
          Tony Jarvis, Senior VP, Director Strategic Insights,
          MediaCom/Grey Global Group, USA

WHERE:    ESOMAR - Week of Audience Measurement
                   Noga Hilton Cannes
                   Auditorium
                   50, Boulevard de la Croisette
                   06400 Cannes, France

All names are the property of their respective owners.

This alert is available on the Arbitron Inc. site at www.arbitron.com and on the KCSA Worldwide Web site at www.kcsa.com