REMINDER/Accrue Software Announces Executive Round Table Featuring Aberdeen Group's Guy Creese and Co-Sponsored by IBM.Business Editors/High-Tech Writers REMINDER...for Thursday Thursday: see week. (April 18) --(BUSINESS WIRE) What: An Executive Round Table featuring Aberdeen Group's Guy Creese and sponsored by IBM and Accrue Software (Nasdaq:ACRU). This exclusive event is designed to equip executives with strategies for understanding how data on Internet customer behavior can be used to increase ROI and contribute to a company's success. When: Thursday, April 18, 2002 8:30 a.m.- 12:00 p.m., EDT Where: Marriott Tysons Corner in Vienna, VA Why: As the "New Economy" of yesterday evolves into today's "Real Economy" the pressure to prove ROI from a company's Internet initiatives is stronger than ever. Attendees will learn how companies like Land's End, Eastman Kodak, and Citigroup are using customer intelligence, Internet analytics and cross-channel scenario design to achieve measurable results from their Internet channels. Who: Attendance is by invite only. If you are interested in attending, please contact Spencer Simpson via email at ssimpson@accrue.com or call 510/580-4573. Presenters: Industry experts and leading e-Business, Marketing and IT executives, including: -- Guy Creese, Analyst -- Aberdeen Group -- Terry Lund, Director of Site Operations -- Eastman Kodak -- Jeffrey Walker, CEO and President -- Accrue Software |
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