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RELIABLE OFFICE SUPERSTORE SLATED FOR JACKSON, MICH.; CONSUMER REACTION PROMPTS SECOND MICHIGAN STORE

 JACKSON, Mich., Nov. 23 ~PRNewswire~ -- Reliable Office Superstores, a major seller of office supplies and business products, announced today it will open one of its superstores in Jackson. The store is the Chicago-based company's second in Michigan.
 Located at 1028 Jackson Crossing, the 10,000-square-foot superstore will open to the public Dec. 2, 1992, and provide a wide selection of products with guaranteed lowest pricing.
 "Consumer reaction to our Reliable Office Superstores in Battle Creek, Mich., and seven other out-of-state locations has been very encouraging," said Merrill Zenner, Reliable chairman. "We're moving ahead aggressively, and Jackson is a strategic location for us."
 Reliable selected the Jackson market for several reasons, according the Zenner.
 "There are a large number of small and medium-size businesses in the area, and that means a strong demand for office products and supplies," he said. "In addition, many of those businesses already know the Reliable name because they've found value and quality in our catalogs for years."
 Reliable Office Superstores provide access to over 7,000 brand name office supplies, paper products, furniture, computer equipment and electronics. The company also is an authorized dealer of IBM computers and accessories.
 "We offer almost everything a business needs to operate on a day-to- day basis," said Zenner, "from the coffee and cleaning supplies, to the computers and paper clips."
 The store will provide same day delivery for orders placed by phone or fax by 10 a.m. to addresses within a 15-mile radius.
 In addition, the superstore will serve general consumers with a wide range of school and drafting supplies, gifts, decorative accessories and tax preparation materials.
 Reliable Office Superstores offer a free Valucard shoppers program providing special promotions, phone in~pick up service and open account billing for business accounts.
 The store hours will be 8 a.m. to 9 p.m., Monday through Friday; 9 a.m. to 6 p.m. on Saturdays and 11 a.m. to 5 p.m. on Sundays.
 Dave Beecher, a resident of Marshall, Mich., has been named store president of the Jackson Reliable Office Superstore.
 Chicago-based Reliable Office Superstores was created in 1991 to meet a growing demand for value-priced office supplies and products at the retail level. The company currently operates stores in Bloomington, Champaign and Springfield, Ill,; Cedar Rapids and Waterloo, Iowa; Battle Creek, Mich.; Rochester, Minn.; and Joplin, Mo.
 -0- 11~23~92
 ~CONTACT: Mary Dale Walters of Reliable Office Superstores, 312-327-0338~


CO: Reliable Office Superstores ST: Michigan, Illinois IN: REA SU:

JG -- DE023 -- 0556 11~23~92 12:43 EST
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Publication:PR Newswire
Date:Nov 23, 1992
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