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The Real Estate Lenders Association (RELA) hosted Richard Ri·chard   , Joseph Henri Maurice Known as "Rocket." 1921-2000.

Canadian hockey player. A right wing for the Montreal Canadiens (1942-1960), he led his team to eight Stanley Cup championships and was the first player to score 50 goals in a
 Brancato, senior vice president, Rockrose Development Corp., as guest speaker at the association's April breakfast meeting for lenders and equity providers at the Sky Club in the MetLife Building The MetLife Building, originally called the Pan Am Building, is a skyscraper located at 200 Park Avenue in New York City. History
The Pan Am Building was the largest commercial office building in the world when it opened on March 7, 1963.
.

Mr. Brancato's presentation focused on his companyAEs new waterfront residential developments in Long Island City, which he described as oManhattanAEs new East Coasto. Rockrose plans to build 3,000 new luxury residences in seven buildings on what is now known as the Pepsi Site. "Essentially, this will be another Battery Park City including a waterfront esplanade," said Mr. Brancato.

The company's Long Island City developments will follow RockroseAEs strategy of, according to according to
prep.
1. As stated or indicated by; on the authority of: according to historians.

2. In keeping with: according to instructions.

3.
 Mr. Brancato, ogetting in early and creating a neighborhoodo as Rockrose successfully did when ManhattanAEs Chelsea, Far West Village and Financial District were emerging as residential areas.

Rockrose's first building, scheduled for spring 2006 occupancy, will be a 31-story glass structure designed by Arquitectonica. As part of the companyAEs strategy of helping to build a full-service residential neighborhood, the first building will have a temporary supermarket and the second, a permanent one.

Rockrose started buying land in Long Island City in the 1980's after Citigroup moved its offices to the area.

The company is anticipating its developments will draw people from Manhattan and eastern Queens, as well as empty nesters empty nester
n. Informal
A parent whose children have grown and left home.

Noun 1. empty nester - a parent whose children have grown up and left home
 from the suburbs, who will be attracted to less expensive rents, easy commutes and relaxed lifestyle.

Brancato likened Long Island City's relationship to midtown mid·town  
n.
A central portion of a city, between uptown and downtown.


midtown
Noun

US & Canad the centre of a town
 to that of Jersey City to downtown. "Long Island City is slowly becoming a hip place," he said. "Pioneers are arriving for the views, the value, the relative ease of keeping a car and for the culture and nightlife night·life  
n.
Social activities or entertainment available or pursued in the evening.


nightlife
Noun
 that is beginning to pick up.
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Article Details
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Title Annotation:Westchester
Publication:Real Estate Weekly
Geographic Code:1USA
Date:May 19, 2004
Words:288
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