REI Introduces Outdoor Stewardship T-Shirts to Benefit Projects of Five Non-Profit Organizations.Business Editors SEATTLE--(BUSINESS WIRE)--May 21, 2003 Recreational Equipment Inc. (REI), a national retail cooperative providing quality outdoor gear and apparel, is introducing a series of Stewardship T-shirts to promote and support outdoor stewardship projects of five groups that organize volunteers to care for popular outdoor recreation areas. REI developed five distinct shirts featuring artwork highlighting five great recreational destinations -- Yosemite National Park Yosemite National Park (yōsĕm`ĭtē), 761,266 acres (308,205 hectares), E central Calif.; est. 1890 as a result of the efforts of conservationist John Muir. Located in the Sierra Nevada, it is a glacier-scoured area of great beauty; Mt. , Rainier Rai·nier , Mount A volcanic peak, 4,395.1 m (14,410 ft) high, of the Cascade Range in west-central Washington. It is the highest point in the range and the highest elevation in the state. National Park, Rocky Mountain National Park Rocky Mountain National Park National park, north-central Colorado, U.S. Established in 1915 and enclosing part of the Front Range of the Rocky Mountains, the park has an area of 262,191 acres (106,105 hectares). , Appalachian Trail Appalachian Trail, officially Appalachian National Scenic Trail, hiking path, 2,144 mi (3,450 km) long, passing through 14 states, E United States. and the Boundary Waters
Yosemite Association, established in 1923, supports Yosemite National Park through outdoor seminars and visitor services, as well as education, museum, research, and environmental programs in Yosemite. Continental Divide Trail The Continental Divide National Scenic Trail (in short Continental Divide Trail) is a United States National Scenic Trail running 3,100 miles (5,000 km) between Mexico and Canada. It follows the Continental Divide along the Rocky Mountains and traverses five U.S. Alliance assists in the completion, management and protection of the Trail, by increasing public involvement, volunteer commitment and public sector support. Thousands of volunteer hours have contributed to the construction and improvement of hundreds of miles of Trail. EarthCorps works with dozens of partner organizations to restore the environment to a natural balance and to maximize safe public access to open spaces while minimizing negative environmental impacts. Friends of the Boundary Waters Wilderness works with more than 3,000 volunteers to preserve and restore the wilderness character of the Boundary Waters. Appalachian Trail Conference, dedicated since 1925 to building, protecting and managing the scenic 2,168-mile Appalachian Trail for the public. The REI Stewardship Tees are treated with DriRelease(TM) and Freshguard(TM). The 85 percent polyester polyester, synthetic fiber, produced by the polymerization of the product formed when an alcohol and organic acid react. The outstanding characteristic of polyesters is their ability to resist wrinkling and to spring back into shape when creased. and 15 percent cotton micro-blend fabric wicks away moisture and doesn't retain odor. The shirts retail for $24.50 and are available now at all REI stores and at REI.com. Each sale triggers a donation from REI, separate from the cost of the shirts. REI anticipates a total donation of $86,000 to the organizations. Greg Simanson, graphic designer and principal of Seattle-based Shadowlight Design, was commissioned by REI to create the illustrations. "The images capture the nostalgic and rustic feel of old-time postcards, and reflect the timeless timeless, adj infinite, enduring, endless. beauty of these national treasures," said Simanson. REI, founded in 1938 as a consumer co-op by a group of Pacific Northwest mountaineers, is a national multi-channel retailer of quality outdoor products. REI sells all of the top outdoor brands, including its own line of award-winning gear and apparel. While anyone may join or shop at REI, members pay a one-time $15 fee and receive a share in the company's profits through an annual patronage refund based on their purchases. A portion of REI's profits is set aside each year for support of conservation, outdoor recreation and environmental stewardship The integration and application of environmental values into the military mission in order to sustain readiness, improve quality of life, strengthen civil relations, and preserve valuable natural resources. causes, with $1.8 million to be awarded this year and more than $9 million since 1976, to such efforts around the country. REI operates 66 retail stores in 24 states; two online stores - REI.com and REI-OUTLET.com - and an adventure travel company, REI Adventures. Editor's Note Editor's Note (foaled in 1993 in Kentucky) is an American thoroughbred Stallion racehorse. He was sired by 1992 U.S. Champion 2 YO Colt Forty Niner, who in turn was a son of Champion sire Mr. Prospector and out of the mare, Beware Of The Cat. Trained by D. : Product sample loans and product images are available upon request. Organization Contacts: Appalachian Trail Conference, Christina Auch and Bethany Latham (304/535-6331), www.appalachiantrail.org Continental Divide Trail Alliance, Bruce and Paula Ward (303/838-3760), www.cdtrail.org EarthCorps, Steve Dubiel, (206/322-9296), www.earthcorps.org Friends of the Boundary Waters Wilderness, Melissa Parker Lindsay (612/322-9630), www.friends-bwca.org Yosemite Association, Beth Pratt (209/379-2646), www.yosemite.org |
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