REI Introduces New Back-to-School Bags.Business Editors SEATTLE--(BUSINESS WIRE)--July 23, 2002 Just in time for back to school, Recreational Equipment Inc. (REI), a national retailer of quality outdoor gear and apparel, introduces a new line of backpacks that are as practical for the hiking hiking Walking, often among hills or mountains, as recreational sport. It represents an activity in its own right and also figures in backpacking, camping, hunting, mountaineering, and orienteering. trail as they are for the classroom. "An REI study showed students carry everything from food and water to phones and CD players in their backpacks," said David Mydans, REI's bag designer. "Students select bags to fit their lifestyle, and we kept that in mind while creating these daypacks." Among the options is the new sling-style REI Singular, an evolution of the popular messenger bags A messenger bag (also called a courier bag) is a type of sack, usually made out of some kind of cloth (natural or synthetic), that is worn over one shoulder with a strap that winds around the chest resting the bag on the lower back. . The Singular's design and features appeal to the student, as well as the adventurer. The sleek design accommodates everything from schoolbooks and calculator calculator or calculating machine, device for performing numerical computations; it may be mechanical, electromechanical, or electronic. The electronic computer is also a calculator but performs other functions as well. to a laptop Same as laptop computer. laptop - portable computer and PDA (Personal Digital Assistant) A handheld computer for managing contacts, appointments and tasks. It typically includes a name and address database, calendar, to-do list and note taker, which are the functions in a personal information manager (see PIM). to a water bottle and snacks. Among the design features: -- A single shoulder strap, making it easy to rotate the pack to access all compartments whether you're walking on campus, riding the bus or riding your bike; -- A mesh exterior pocket perfect for holding a cell phone or sunglasses; -- A padded sleeve to protect your laptop and a tethered organizer to secure your PDA; -- Waterproof zippers to shield contents from the elements. The REI Singular joins an entire line of new daypacks specifically designed to manage heavy loads comfortably. These bags include the REI Upper Class, a convertible backpack with wheels, the REI Undergrad, a daypack day·pack n. A rather small, lightweight backpack for carrying articles such as books. designed to carry a heavy load comfortably, and its larger sibling sibling /sib·ling/ (sib´ling) any of two or more offspring of the same parents; a brother or sister. sib·ling n. the REI Grad. The bags are available at all REI stores and online at www.REI.com. REI was founded in Seattle by a group of mountaineers in 1938 as a consumer cooperative. Anyone may shop at REI. REI members pay a one-time $15 fee and receive a share in the company's profits through an annual patronage refund based on their purchases. REI has more than 2 million members and currently operates 61 retail stores in 24 states; two online stores, REI.com and REI-OUTLET.com; and an adventure travel company, REI Adventures. A portion of REI's profits is set aside each year for support of conservation and recreation causes. REI has given more than $8 million since 1976 to such efforts around the nation. |
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