REFLECTING AMERICAN WOMEN\Firm cooks up new face for Betty.Byline: Tanya Barrientos Knight-Ridder Tribune News Wire Take a gander Gander, town (1991 pop. 10,339), NE Newfoundland, N.L., Canada. Gander's airport, an important base in World War II, is a hub for international flights; it also attracts many refugees. It was the site of a Dec. at the new face of Betty Crocker Betty Crocker, an invented persona and mascot, is a brand name and trademark of American food company General Mills. The name was first developed by the Washburn Crosby Company in 1921 as a way to give a personalized response to consumer product questions. . She's the spitting image spitting image n. A perfect likeness or counterpart. [Alteration of spit and image, from spit, an exact likeness, as in the very spit of; see spit1. of nobody. And the fuzzy reflection of all of us. In an effort to redesign the famous cake-box face into a multicultural mug, General Mills Please help [ convert this timeline] into prose or, if necessary, a . decided to mix things up. So they took a cup of Caucasian characteristics, a pinch of African- American features, a touch of Latino influences and a sprinkling of Asian traits and mixed them together to cook up a 75th anniversary image. Then, after letting their creation simmer for a few months, General Mills served up the new Betty Crocker on Tuesday at a portait unveiling in Manhattan. Say so long to white bread. This Betty Crocker is definitely seven-grain. She's brunette, has almond-shaped eyes and a broad nose and is slightly tan. She looks exactly like what she is, a swirl of different ethnic and racial traits whipped up into creamy perfection. You'll begin to see her smiling visage at the grocery store within a few weeks. In reality, the portrait is computer-generated morphing of the faces of 75 real women who won an essay contest. "A panel chose 75 women from their essays only. They never saw pictures of them," said Cindy Guettler, who is managing the 75th anniversary programs for Betty Crocker. She said the women were sent to have their photos taken and then all 75 images were fed into a computer by Lifestyle Software Group in Florida. The computer spit out Verb 1. spit out - spit up in an explosive manner splutter, sputter cough out, cough up, expectorate, spit up, spit out - discharge (phlegm or sputum) from the lungs and out of the mouth 2. "three or four options," for the new Betty Crocker, said Guettler, and then General Mills sent their pick to portrait painter John Stuart The name John Stuart can refer to:
n. 1. An open fire in a fireplace. 2. A fireplace. [Perhaps Scottish Gaelic aingeal, fire, light. , who put the face on canvas. The new Betty Crocker will appear on products within a few weeks and will grace the cover of the new Betty Crocker cookbook. CAPTION(S): PHOTO Photo (1--Color) A trio inspects Betty Crocker on Tuesday. A composite of 75 women, the portrait depicts U.S. multiculturalism. Associated Press (2-9) Since her debut, Betty's image has changed little throughout the years. For her 75th anniversary she shed her suit for a softer looking cardigan. |
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