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Reflect Systems Inc. has unveiled ReflectView 2.0, the latest version of its dynamic digital signage Digital signage is the generic name for any electronic signage from monocolor LED to full video screen. Dynamic Digital Signage is the generic name for digital signage that works dynamically with a server/client infrastructure that enables the user to schedule any possibility from  solution for in-store media and advertising delivery. The new version, ReflectView 2.0, contains a number of enhancements that bring greater power and effectiveness to in-store video displays, including workflow enhancements and role-based security access that allows operators to easily create and change customized playlists for thousands of networked remote displays according to according to
1. As stated or indicated by; on the authority of: according to historians.

2. In keeping with: according to instructions.

 time of day demographics.

ReflectView 2.0 also includes Rich Media Themes, a feature that allows display screens to be dynamically split into variable-sized areas to display multiple forms of content like digital videos, scrolling text and static images. Other improvements include support for Microsoft Windows See Windows.

(operating system) Microsoft Windows - Microsoft's proprietary window system and user interface software released in 1985 to run on top of MS-DOS. Widely criticised for being too slow (hence "Windoze", "Microsloth Windows") on the machines available then.
 2003 Server as well as expanded VGA (Video Graphics Array) The display standard for the PC. All PC display adapters support VGA, and Windows machines boot up in "VGA mode" before switching to higher resolutions.  output support that allows nearly any digital video format to be played directly on any VGA monitor An analog display screen that accepts VGA signals from the computer. See VGA and display adapter.  using standard PCs.

ReflectView enables retailers or agencies to convert existing media content from DVDs, tapes, CDs, and compressed digital media into audio/video files playable on digital signage Digital signage is a form of out-of-home advertising in which content and messages displayed on an electronic screen, or digital sign, can be changed without modification to the physical sign, typically with the goal of delivering targeted messages to specific locations at  both inside and outside the store. The network-based product allows users to easily load content into a central content storage and management platform. Content is managed through a convenient scheduling and workflow interface.

"ReflectView 2.0 represents another breakthrough in digital signage capability for retailers that want maximum flexibility, scalability and support for different types of displays," said Stan Woodward, chairman and chief executive officer of Reflect Systems. "ReflectView 2.0 provides digital signage users with many options for managing content display. The system offers multiple channels to target different demographic groups at different times of days so the retailer can run different promotions in different regions or even within different areas of a store."

Flexibility, Convenience

ReflectView 2.0's enhanced playlist A file that contains an index to a selected group of music files on the computer. Using digital jukebox software such as iTunes and Winamp, playlists are created by the user by dragging and dropping titles from a master index. The software may be able to create a playlist automatically.  scheduling capabilities add to the already user friendly drag-and-drop publishing system. The new capabilities are designed to help retailers maximize point-of-purchase (POP) decisions by allowing content publishers to customize message delivery to specific times of day or audience characteristics. Specific usability enhancements also reduce the amount of time customers need to spend managing their digital signage networks, improving overall workflow and business efficiency.

To make displays more dynamic and content-rich, ReflectView 2.0's Rich Media Themes capability can partition any screen into quadrants on a scheduled basis by clip or playlist. Any single quadrant quadrant, in analytic geometry

1 In analytic geometry, one of the four regions of the plane determined by two lines, the x-axis and the y-axis.
 can be enlarged for emphasis; discrete content such as news, stocks, weather or scrolling text can be played in various areas of the screen in a "cable news" format. Retailers are free to use the Rich Media Themes to create their own unique programming effects or formats as well.

ReflectView 2.0's new VGA capability extends the system's existing plasma, LCD and standard TV support, allowing customers to choose the display type that best suits their budget. Version 2.0 also offers the following new features and upgrades:

-- Reporting Enhancements -- New reporting features allow retailers to easily compile and view playback reports for generating proof of performance affidavit affidavit

Written statement made voluntarily, confirmed by the oath or affirmation of the party making it, and signed before an officer empowered to administer such oaths.

-- Multi-Tiered Player Architecture -- Helps companies make the most efficient use of their networks by employing a chained infrastructure strategy. Also allows media players to serve as a distribution servers within a store location.

-- Simultaneous Multi-User Access and Role-Based Security Enhancements -- Ensures greater convenience and responsiveness during programming/scheduling periods and allows multiple customer user roles to access various parts of the workflow application A workflow application is where various applications, components and people must be involved in the processing of data to complete an instance of a process. For example, consider a purchase order that moves through various departments for authorization and eventual purchase. .

-- Complete Web Services (1) Loosely, any online service delivered over the Web. Such usage appears in articles from non-technical sources, but not in IT-oriented publications, because definition #2 below describes the correct use of the term.  API (Application Programming Interface) A language and message format used by an application program to communicate with the operating system or some other control program such as a database management system (DBMS) or communications protocol.  -- For sophisticated retail networks, this capability makes possible in-house application development as well as third-party systems integration.

Retailers will continue to enjoy all of ReflectView's existing strengths in reporting and distribution, as well as its robust scalability to accommodate anywhere from a dozen to a thousand networked digital signage players.

About Reflect Systems

Founded in 2001, Reflect Systems provides companies with the critical software necessary to create, manage and distribute high-bandwidth streaming media See streaming audio, streaming video and digital media hub.  and image files to employees, customers, and the general public. The company's enterprise broadcasting and file delivery, networked digital signage, and Internet webcasting solutions are used by many of the world's largest and most respected companies. Reflect Systems, based in Dallas TX, is privately held.

Reflect Systems can be found on the World Wide Web at

For more information, call 818/206-0475.
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Publication:Productivity Software
Date:Jul 1, 2006

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