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REFLECT UNVEILS NEW VERSION DYNAMIC DIGITAL SIGNAGE SOLUTION.

Reflect Systems Inc. has unveiled ReflectView 2.0, the latest version of its dynamic digital signage solution for in-store media and advertising delivery. The new version, ReflectView 2.0, contains a number of enhancements that bring greater power and effectiveness to in-store video displays, including workflow enhancements and role-based security access that allows operators to easily create and change customized playlists for thousands of networked remote displays according to time of day demographics.

ReflectView 2.0 also includes Rich Media Themes, a feature that allows display screens to be dynamically split into variable-sized areas to display multiple forms of content like digital videos, scrolling text and static images. Other improvements include support for Microsoft Windows 2003 Server as well as expanded VGA output support that allows nearly any digital video format to be played directly on any VGA monitor using standard PCs.

ReflectView enables retailers or agencies to convert existing media content from DVDs, tapes, CDs, and compressed digital media into audio/video files playable on digital signage both inside and outside the store. The network-based product allows users to easily load content into a central content storage and management platform. Content is managed through a convenient scheduling and workflow interface.

"ReflectView 2.0 represents another breakthrough in digital signage capability for retailers that want maximum flexibility, scalability and support for different types of displays," said Stan Woodward, chairman and chief executive officer of Reflect Systems. "ReflectView 2.0 provides digital signage users with many options for managing content display. The system offers multiple channels to target different demographic groups at different times of days so the retailer can run different promotions in different regions or even within different areas of a store."

Flexibility, Convenience

ReflectView 2.0's enhanced playlist scheduling capabilities add to the already user friendly drag-and-drop publishing system. The new capabilities are designed to help retailers maximize point-of-purchase (POP) decisions by allowing content publishers to customize message delivery to specific times of day or audience characteristics. Specific usability enhancements also reduce the amount of time customers need to spend managing their digital signage networks, improving overall workflow and business efficiency.

To make displays more dynamic and content-rich, ReflectView 2.0's Rich Media Themes capability can partition any screen into quadrants on a scheduled basis by clip or playlist. Any single quadrant can be enlarged for emphasis; discrete content such as news, stocks, weather or scrolling text can be played in various areas of the screen in a "cable news" format. Retailers are free to use the Rich Media Themes to create their own unique programming effects or formats as well.

ReflectView 2.0's new VGA capability extends the system's existing plasma, LCD and standard TV support, allowing customers to choose the display type that best suits their budget. Version 2.0 also offers the following new features and upgrades:

-- Reporting Enhancements -- New reporting features allow retailers to easily compile and view playback reports for generating proof of performance affidavit reports.

-- Multi-Tiered Player Architecture -- Helps companies make the most efficient use of their networks by employing a chained infrastructure strategy. Also allows media players to serve as a distribution servers within a store location.

-- Simultaneous Multi-User Access and Role-Based Security Enhancements -- Ensures greater convenience and responsiveness during programming/scheduling periods and allows multiple customer user roles to access various parts of the workflow application.

-- Complete Web Services API -- For sophisticated retail networks, this capability makes possible in-house application development as well as third-party systems integration.

Retailers will continue to enjoy all of ReflectView's existing strengths in reporting and distribution, as well as its robust scalability to accommodate anywhere from a dozen to a thousand networked digital signage players.

About Reflect Systems

Founded in 2001, Reflect Systems provides companies with the critical software necessary to create, manage and distribute high-bandwidth streaming media and image files to employees, customers, and the general public. The company's enterprise broadcasting and file delivery, networked digital signage, and Internet webcasting solutions are used by many of the world's largest and most respected companies. Reflect Systems, based in Dallas TX, is privately held.

Reflect Systems can be found on the World Wide Web at http://www.reflectsystems.com/.

For more information, call 818/206-0475.
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Publication:Productivity Software
Date:Jul 1, 2006
Words:699
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