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REFILL CARTRIDGES AND HELP FORESTS.

Byline: Daily News

VALENCIA -- An ink cartridge company with a store in Valencia is helping replant trees lost to fire and other natural causes in the nation's forests.

Cartridge World, which refills ink and toner cartridges, is partnering with the National Arbor Day Foundation, pledging donations in conjunction with its frequent-buyer program. The goal nationwide is to plant 75,000 trees.

The "Plant a Tree, Not a Cartridge" campaign is aimed at keeping discarded ink and toner cartridges out of landfills by refilling them. Starting this month, customers will receive frequent-buyer cards that once filled will pay to plant trees.

Margaret Morrison of the store on Newhall Ranch Road said the goal is twofold -- to educate consumers about the importance of recycling and to help reforest. Cartridge World has 500 stores nationwide, with 200 more expected to open by the end of the year.

John Rosenow, president of the Arbor Day Foundation, said the newly planted trees not only will help restore wildlife habitat, clean the air and protect soil and waterways, but also rebeautify national forests.

Last year was the worst forest-fire season on record, with more than 9.6 million acres burned.
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Publication:Daily News (Los Angeles, CA)
Date:Apr 8, 2007
Words:194
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