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REENGINEERING GIVES COMPANIES COMPETITIVE EDGE ACCORDING TO IBM SURVEY AT AIIM

 REENGINEERING GIVES COMPANIES COMPETITIVE EDGE ACCORDING TO IBM
 SURVEY AT AIIM
 ANAHEIM, Calif., June 24 /PRNewswire/ -- Competitive advantage is a strategic benefit of business process reengineering, according to a survey taken at the IBM exhibit during the 1992 Association for Information and Image Management (AIIM) show and conference on Tuesday, June 23.
 Enhanced customer service and greater productivity were the benefits mentioned most often by executives and senior managers of the 377 organizations surveyed. Better employee morale and reduced labor and overhead costs were also cited as important results of reengineering.
 Sixty-four percent defined reengineering as "a fundamental change in business processes with consideration given to how information technology can boost productivity and competitiveness."
 Other key findings from the survey were:
 -- 76 percent are either currently implementing or considering business process reengineering; 61 percent on an organization-wide level; 39 percent departmentally
 -- 78 percent identify image processing as the most important technology to achieve reengineering objectives followed by Electronic Data Interchange (EDI) -- 44 percent; multimedia -- 40 percent; expert systems -- 40 percent and Geographic Information Systems (GIS) -- 18 percent
 -- 66 percent believe it takes a year or less to analyze their current business processes and implement an imaging system
 Executives responding to the survey were from: insurance and finance industries -- 19 percent; government -- 16 percent; computer/data processing services -- 16 percent; manufacturing -- 10 percent and utilities -- 7 percent. IBM Image Solutions Business Process Reengineering Survey Methodology
 Objective: To understand the level of involvement with and opinions about business process reengineering among senior level executives attending the 1992 Association for Information and Image Management (AIIM) show and conference
 Study design: Interviews were completed using two methods:
 -- Intercept interviews at several different points associated
 with the IBM exhibit at AIIM
 -- Self-administered surveys
 To qualify for completing the survey, attendees had to meet three requirements:
 -- Not be an employee or representative of an exhibiting company
 at the 1992 AIIM show and conference
 -- Not be employed by or affiliated with a computer manufacturer
 -- Hold a senior-level decision-making position within their
 organization
 The interview addressed these topics:
 -- Best definition of "business process reengineering"
 -- Benefits to be obtained by an organization through business
 process reengineering
 -- Level of current involvement with or future plans for
 undertaking business process reengineering
 On June 23, 377 interviews were completed.
 -0- 6/24/92
 /CONTACT: Nadia Anthony of International Business Machines, 714-750-4321, or 212-614-4974/
 (IBM) CO: International Business Machines Corp. ST: New York, California IN: CPR SU:


PS-OK -- NY036 -- 3293 06/24/92 12:24 EDT
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Date:Jun 24, 1992
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