REALESTATE.COM, LYCOS NETWORK ANNOUNCE MULTI-MILLION DOLLAR BROAD-BASED ALLIANCE.RealEstate.com To Add Interactive Tools To Lycos (Lycos, Inc., Waltham, MA, www.lycos.com) One of the major Web search and content sites on the Web. In 2000, Lycos and Terra Networks, S.A., the leading provider of content and Internet access to the Spanish and Portuguese markets, merged to become Terra Lycos. Real Estate Web Guide Online real estate information and services firm RealEstate.com late last week announced a two-year strategic agreement with popular Internet Internet Publicly accessible computer network connecting many smaller networks from around the world. It grew out of a U.S. Defense Department program called ARPANET (Advanced Research Projects Agency Network), established in 1969 with connections between computers at the portal Lycos Inc. to incorporate the company's real estate content and related services into the Lycos Network. The multi-million dollar deal includes RealEstate.com phased content integration and promotion throughout the Lycos Network, as well as anchor sponsorship of the Lycos Real Estate Web Guide. Under the deal, RealEstate.com gets a prominent position within the Real Estate Web Guide for its upcoming product, MyHomePlanner, an interactive tool that will allow consumers to manage real estate transactions in one central location. RealEstate.com will also provide home listings to the Lycos Network Real Estate Classifieds section. The agreement also includes integration of RealEstate.com's Property Analysis tools into the Lycos Real Estate Web Guide. The RealEstate.com Property Analysis product provides consumers with free, detailed reports that include information about a home's past, present and projected future appreciation performance, in addition to neighborhood demographics The attributes of people in a particular geographic area. Used for marketing purposes, population, ethnic origins, religion, spoken language, income and age range are examples of demographic data. and school reports. "Aligning a·lign v. a·ligned, a·lign·ing, a·ligns v.tr. 1. To arrange in a line or so as to be parallel: align the tops of a row of pictures; aligned the car with the curb. with a high-growth Internet aggregator like Lycos allows RealEstate.com to leverage distribution channels and increase our customer scope -- through Lycos' 30 million monthly visitors, RealEstate.com has the opportunity to reach nearly half of all Internet traffic Internet traffic is the flow of data around the Internet. It includes web traffic, which is the amount of that data that is related to the World Wide Web, along with the traffic from other major uses of the Internet, such as electronic mail and peer-to-peer networks. ," says Alan A`lan´ n. 1. A wolfhound. Daniels, chairman and CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. of RealEstate.com. "Lycos' strong consumer advocacy platform complements RealEstate.com's position of empowering consumers to make confident decisions about the real estate transaction." "Lycos is committed to offering its visitors the information and tools they need to make smart, informed real estate decisions, whether buying or selling a home," adds Jeff Bennett, vice president and general manager of electronic commerce for Lycos. "RealEstate.com offers our visitors a comprehensive suite of online products and services for consumers in the real estate process. Our new alliance significantly demonstrates our continual investment in our user relationships central to our objective of making the Lycos Network the number one online destination in the world." |
|
||||||||||||||||||||

Printer friendly
Cite/link
Email
Feedback
Reader Opinion