REAL D Digital 3D Presentation of Columbia Pictures' MONSTER HOUSE 3D Earns $2.4 Million Domestically Opening Weekend; Opening Weekend Box-office Exceeds Expectations.LOS ANGELES Los Angeles (lôs ăn`jələs, lŏs, ăn`jəlēz'), city (1990 pop. 3,485,398), seat of Los Angeles co., S Calif.; inc. 1850. -- The REAL D Digital 3D presentation of Columbia Pictures' MONSTER HOUSE
The 3D per-theatre location average for MONSTER HOUSE was more than $15,000 opening weekend, July 21. More than 11% of the gross for MONSTER HOUSE came out of the 178 screens that were playing the film in the REAL D Digital 3D format -- this means that less than 5% of theatres showing MONSTER HOUSE delivered more than 11% of the box-office gross. "REAL D Digital 3D greatly enhances a film's box office performance, and this weekend's 3D presentation of MONSTER HOUSE exceeded our highest expectations," said Michael V. Lewis, Chairman, REAL D. "Audiences bought tickets to MONSTER HOUSE 3D early, helping to contribute to a near sell-out of REAL D screenings nationwide." MONSTER HOUSE 3D audiences received comfortable, lightweight glasses that enabled them to view the motion picture in the REAL D Digital 3D format. Unlike traditional anaglyph an·a·glyph n. 1. An ornament carved in low relief. 2. A moving or still picture consisting of two slightly different perspectives of the same subject in contrasting colors that are superimposed on each other, producing a (red and blue) 3D, REAL D Digital 3D leverages digital cinema projection technology to eliminate eye fatigue, ensuring moviegoers enjoy the most comfortable 3D viewing experience possible. To find a REAL D Cinema, log on to www.REALD.com and check local listings for REAL D Cinema theaters and show times. About REAL D REAL D is the worldwide inventor and provider of key stereoscopic stereoscopic /ster·eo·scop·ic/ (ster?e-o-skop´ik) having the effect of a stereoscope; giving objects a solid or three-dimensional appearance. ster·e·o·scop·ic n. 1. technologies used in entertainment, marketing, science and other industries. REAL D's mission-critical 3-D visualization technologies are used by organizations such as NASA NASA: see National Aeronautics and Space Administration. NASA in full National Aeronautics and Space Administration Independent U.S. , Pfizer, BMW BMW in full Bayerische Motoren Werke AG German automaker. Founded as an aircraft engine manufacturer in 1916, the company assumed the name Bayerische Motoren Werke and became known for its high-speed motorcycles in the 1920s. , General Motors, Mercedes-Benz, SEGA (company, games) SEGA - manufacturer of video game hardware and software. Usenet newsgroup: news:rec.games.video.sega. , Boeing and more. For more information, or to locate a REAL D Cinema, visit www.REALD.com. |
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