READ THE LABEL: SHE'S A `PARTY ANIMAL'; GLENDALE'S ROSE FLOAT MASCOT IN WINE BUSINESS.Byline: Lee Condon Staff Writer The basset hound basset hound, breed of short-legged, long-bodied hound developed centuries ago in France. It stands from 12 to 15 in. (30.1–38.1 cm) high at the shoulder and weighs from 25 to 50 lb (11.3–22.7 kg). who will be the star of Glendale's rose float was much maligned ma·lign tr.v. ma·ligned, ma·lign·ing, ma·ligns To make evil, harmful, and often untrue statements about; speak evil of. adj. 1. Evil in disposition, nature, or intent. 2. earlier this year as a drunk unfit to represent the sober city. The Glendale Rose Float Association stood by the dog, but dropped its original name - ``Party Animal'' - to appease ap·pease tr.v. ap·peased, ap·peas·ing, ap·peas·es 1. To bring peace, quiet, or calm to; soothe. 2. To satisfy or relieve: appease one's thirst. 3. the naysayers. Despite the name change, the dog is once again living up to her reputation as a symbol of debauchery Debauchery See also Dissipation, Profligacy. Debt (See BANKRUPTCY, POVERTY.) Alexander VI Borgia pope infamous for licentiousness and debauchery. [Ital. Hist.: Plumb, 219–220] Bacchus (Gk. . Now she's selling booze. The dog debuted last week on a label of wine and champagne for sale at Vons supermarket. It's the latest in a string of aggressive Glendale Rose Float Association fund-raisers designed to capitalize on Cap´i`tal`ize on` v. t. 1. To turn (an opportunity) to one's advantage; to take advantage of (a situation); to profit from; as, to capitalize on an opponent's mistakes s>. the dog's notoriety. The association gets $1 for every bottle sold. ``I guess she's the party animal again,'' said Councilman Dave Weaver, who saw nothing wrong with the original party animal name. ``I find it laughable how we get caught up in these stereotypes. Before party animal was unacceptable. Now we're turning around and promoting the dog on wine and getting a dollar a bottle for it.'' Marilyne Wiechmann, president of the Glendale Rose Float Association, acknowledged that she didn't even think about the party animal controversy when the idea was put forth to sell the wine with the dog's image. ``I didn't put two and two together,'' said Wiechmann, who led the charge against the party animal name. ``This float has taken on a life of its own Memory Burn A Life Of Its Own was released by Noise Kontrol in 2002. Memory Burn is made up of several high profile musicians who came together to create this special work. , whatever people want to call it at this point.'' Wiechmann said the Glendale association is simply copying a fund-raising program used by neighboring neigh·bor n. 1. One who lives near or next to another. 2. A person, place, or thing adjacent to or located near another. 3. A fellow human. 4. Used as a form of familiar address. v. La Canada Flintridge. ``It's a wonderful thing for people to give if they want their gift to have some tie to Glendale,'' Wiechmann said. The wine and champagne are a big hit. Vons manager Ray Gonzales said he sold the first 50 cases in just a few days and has 150 more cases on order. ``How can people from Glendale not have a bottle of this champagne on New Year's?'' Gonzales said. A cottage industry cottage industry: see sweating system. seems to have grown up around the basset hound. First there were T-Shirts and stuffed animals created in her likeness. Pins and mugs also were put up for sale. Then rides on the float were auctioned off at top dollar. CAPTION(S): Photo Photo: Marilyne Wiechmann, president of the Glendale Rose Float Association, right, and Vons manager Ray Gonzales hold bottles of wine graced by a picture of the dog formerly known as ``Party Animal.'' John Lazar/Staff Photographer |
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