RCN Corporation Gives United Way a Holiday Gift Of $3 Million of Donated Cable Television Time.HERNDON, Va. -- In the spirit of the holiday season, RCN Corporation RCN Corporation, (NASDAQ: RCNI), founded in 1993 and based in Herndon, Virginia, is the first American facilities-based competitive provider of bundled telephone, cable television and high speed Internet service delivered over its own fiber-optic local network to consumers in (NASDAQ NASDAQ in full National Association of Securities Dealers Automated Quotations U.S. market for over-the-counter securities. Established in 1971 by the National Association of Securities Dealers (NASD), NASDAQ is an automated quotation system that reports on : RCNI), a leading provider of triple play cable, high-speed internet See broadband. and phone services, has given a gift of $3 million in donated cable television time to United Way. "We appreciate this unique and exciting opportunity," said Brian A. Gallagher, President and CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. , United Way of America United Way of America: see community chest. . "Cable television is such an important medium in today's American society, that this is a fantastic opportunity to get United Way's message out to thousands of households. In the spirit of the holiday season, this is an extremely generous gift and we are very grateful to RCN Corporation." RCN RCN n abbr (= Royal Canadian Navy) → kanadische Marine President and CEO Peter D. Aquino explained, "We've worked closely with the United Way in the past to provide public service announcement time in our markets in response to national emergencies, such as Hurricane Katrina The "what matters" campaign includes a series of four television PSAs with topics focused on the work of the United Way system. The spots, which will begin airing in January 2007, will rotate on a quarterly basis through the end of the year with the sequencing of the spots aligned closely with UWA's National Communications Plan quarterly themes. "Our national UWA UWA University of Western Australia UWA University of West Alabama (Livingston, Alabama) UWA United Way of America UWA University of Wales, Aberystwyth UWA Uganda Wildlife Authority UWA Unified Watershed Assessment UWA Ultra Wide Angle staff will work with the marketing teams in each of these United Way cities to ensure that if desired, the spots will feature the local logo and web address call to action," said United Way of America's Chief Financial Officer Usha Chaudhary, who was instrumental in bringing this opportunity to the national charitable organization. "This ad time, which is broken down by markets, comes from the inventory allotted al·lot tr.v. al·lot·ted, al·lot·ting, al·lots 1. To parcel out; distribute or apportion: allotting land to homesteaders; allot blame. 2. for RCN's charitable and own corporate promotions," said RCN Senior Vice President, Strategic and External Affairs Richard Ramlall. "We are proud to support United Way and look forward to a long and productive relationship." About RCN RCN Corporation, http://www.rcn.com, is one of the largest facilities-based competitive providers of bundled cable, high-speed internet and phone services delivered over its own fiber-optic local network to residential customers in the most densely populated markets in the U.S. RCN Business Solutions is a growing business that also provides bulk video, high-capacity and voice services to business customers. RCN provides service in the Boston, New York Boston is a town in Erie County, New York, United States. The population was 7,897 at the 2000 census. The town is named after Boston, Massachusetts. The Town of Boston is an interior town of the county and one of the county's "Southtowns. , Eastern Pennsylvania, Washington, D.C., Chicago, San Francisco and Los Angeles metropolitan markets. (RCNI-G) About United Way United Way is a national network of more than 1,300 locally governed organizations that work to create lasting positive changes in communities and people's lives. Building on more than a century of service as the nation's preeminent community-based fundraiser, United Way engages the community to identify the underlying causes of the most significant local issues, develops strategies and pulls together financial and human resources to address them, and measures the results. United Way of America is the national organization dedicated to leading the United Way movement. While local United Ways tackle issues based on local needs, common focus areas include helping children and youth succeed, improving access to health care, promoting self-sufficiency, and strengthening families. For more information about United Way, please visit: www.unitedway.org. |
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