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RAYMOND BURR LAUNCHES NEW NAME AND LOGO FOR LEADING NATIONAL REAL ESTATE NETWORK

 RAYMOND BURR LAUNCHES NEW NAME AND LOGO FOR
 LEADING NATIONAL REAL ESTATE NETWORK
 SAN DIEGO, Sept 16 /PRNewswire/ -- Doug Balog, executive vice president, U.S. Franchise Division for NRS National Real Estate Service, announced today that actor Raymond Burr -- best known for his roles as "Perry Mason" and "Ironside" -- will be featured in upcoming advertising campaigns across the United States.
 "We are indeed grateful to Mr. Burr for being our spokesperson. His highly credible profile will surely enhance our reputation of being a dependable and reputable real estate organization," said Balog.
 The new campaigns, which follow NRS' acquisition on July 1, 1992, of the Red Carpet and Gallery of Homes real estate organizations in the United States, will introduce the company's new name, logo and colors. In his announcment, Balog also revealed that, effective immediately, the three organizations will now operate under the name: "NATIONAL Real Estate Service."
 Burr had this to say about NATIONAL: "I became spokesperson for NRS 12 years ago in Canada and the company has since grown to become a leader in its field, a company constantly on the cutting edge of new ideas and innovations. I've also come to realize that whether in show business or the real estate business, a solid reputation is crucial. NRS, Red Carpet and Gallery have each built a solid reputation on their own. This reputation makes me look forward to working with the new NATIONAL family. There's no doubt that it will be one of the leading real estate companies of the future."
 Added Arnold Schepel, vice president of NRS Advertising: "Judging by the comments we receive even today, the powerful effect of Mr. Burr's previous television commercials for NRS is quite evident. Our television spots with Mr. Burr rank among the most memorable in real estate, and that's due to his credible profile."
 The new NATIONAL logo/signs will be blue on top with "NATIONAL" enlarged in white capital letters, followed by "REAL ESTATE SERVICE" in smaller capital letters underneath.
 "Blue is the color of trust and sincerity and research has shown that it is the color people want to do business with," explained Ozzie Jurock, president of NATIONAL. "We chose yellow for the bottom portion because it is a bright, identifiable color -- the color of most highway signs seen around the world in fact -- as well as the color of Gallery of Homes and of NRS."
 While the new NATIONAL office signs, lawn signs and commercial signs will be identical across North America, the Red Carpet logo will prefix the name "NATIONAL" in the United States while the "NRS" logo will prefix the name "NATIONAL" in Canada.
 Jurock went on the explain: "It was a tough decision to choose a name because there are so many fine traditions associated with all three companies. But people needed to identify with all the companies and recognize our professional service from coast-to-coast under one name. Over the past two months, study groups and internationally renowned marketing consultants have shown us that people identify quickly and positively with the name 'NATIONAL' because it portrays a strong and trustworthy image and signifies a national standard of service and a national network of offices -- all images and goals we're striving to build together."
 According to Balog, the offices are expected to convert to the "new world" of NATIONAL over the next eight months. Other plans currently underway include the creation of a "NATIONAL Listing Service" (NLS). "Customer-oriented, the system will allow buyers and sellers -- whether in Miami or Seattle, Toronto or New York -- to walk into any NATIONAL office and have access to some 80,000 listings through the NATIONAL computer, and subsequently through the company's catalogs," pointed out Balog.
 "It creates a new dimension for the buying public because the homes are exposed not just locally, but to a market of over one-third of a billion people," added Jurock. "We're also planning to have our NLS expand so that color pictures will be available on personal computer screens. What that means is that buyers and sellers may eventually be able to view all NATIONAL listings in full color in their own living room. Only NATIONAL can offer this computerized listing service."
 Burr first became spokesperson for NRS 12 years ago in Canada. His long and varied film and television career includes his role as lawyer "Perry Mason," which has made Burr famous world-wide.
 Established in 1955, NATIONAL Real Estate Service is one of Canada's largest real estate organizations with more than 9,000 sales associates working out of 700 offices across Canada and the United States (including 300 Red Carpet and 120 Gallery of Homes offices), Hong Kong and the British West Indies. The company maintains its international headquarters in Vancouver, British Columbia.
 -0- 9/16/92
 /NOTE: For a photo featuring Raymond Burr, Ozzie Jurock, Doug Balog and the new NATIONAL logo/sign, contact Sherry Quan at 604-685-3474./
 /CONTACT: Doug Balog, executive VP U.S. Franchise Division at NATIONAL U.S. Headquarters, San Diego, 619-571-7181; Ozzie Jurock, president of NATIONAL, or Arnold Schepel, VP of NRS Advertising, at NATIONAL International Headquarters, Vancouver, 604-685-3474, all of NATIONAL Real Estate Service/ CO: NRS National Real Estate Service; Red Carpet; Gallery of Homes ST: California, British Columbia IN: FIN SU:


JB -- LA018 -- 0190 09/16/92 14:05 EDT
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Date:Sep 16, 1992
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