RANK CHOOSES E.PIPHANY'S CRM SOLUTION.

Rank Group Gaming Division, a UK leisure and entertainment company, has selected E.piphany to help provide its customers with the best possible service. The implementation of E.piphany's CRM solution will benefit Rank's Mecca Bingo, Grosvenor Casinos and forthcoming online gaming businesses that will use the software to improve customer insight and share customer intelligence across existing and potential customer data sources. E.piphany will bolster Rank's CRM strategy, enhancing the company's sales, marketing and service efforts by providing a multi-channel, single view of the customer.

Rank selected E.piphany for its ability to handle the diverse customer relationship needs across its entire business structure. Rank's goal is to provide improved customer service across its three million customers through its physical establishments, web, email, direct mail and phone touch points, and to maximize the gaming opportunities for its existing customers. The intelligence captured by the software will enable Rank to better service its customers and offer its traditional audience new opportunities through its online gaming portal and other business channels.

Andrew Dorehill, IT director, Rank Group Gaming Division, commented: "As a company we want to maximize our relationship with the customer in order to provide them with the best service possible. E.piphany easily integrates with our existing systems, enabling us to enhance our customer intelligence by sharing information across our business. The gaming market is changing, making it even more important to provide the best service to our existing and potential customers."

Adrian Reynolds, UK VP and general manager at E.piphany, added, "This is another significant deal for E.piphany in the UK. We were able to offer Rank the best solution available to them with E.piphany E.5, and we are confident they will see excellent results."

About Rank

Already one of the UK's leading leisure and entertainment companies, Rank employs over 40,000 people based mainly in the UK, North America and mainland Europe. We are proud to own some of Britain's best-known brands, as well as the globally recognized Hard Rock. Since the 1930's Rank has been synonymous with entertainment.

Over the last two years, we have undertaken extensive reorganization, rationalizing our operation to concentrate on key businesses and markets, exploiting the power of our brands and developing a dynamic and entrepreneurial management culture through out the Group.

From this sound basis we will continue to build our business, sharing information and skills across the Group, and anticipating and meeting the needs of our customers.

About E.piphany

E.piphany is a provider of next-generation customer relationship management software for the Customer Economy. By providing an integrated suite of software solutions, the E.piphany E.5 solution blends web-based analytic and operational CRM to unify all inbound and outbound marketing, sales and service customer interactions. E.piphany E.5 enables a single, enterprise-wide view of each customer to help global businesses better understand and proactively serve customers in real time. With worldwide headquarters in San Mateo, California, E.piphany has regional operations and offices throughout North America, Europe and Asia Pacific.

E.piphany can be found on the World Wide Web at http://www.epiphany.com/

For more information, call 650/356-5863.