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RALPH LAUREN GOING PUBLIC TODAY.


Byline: Rachel Beck Rachel Beck is an American reporter for the Lebanon Express in Lebanon, Oregon. Born 5 April, 1982, she was raised in Sisters, Oregon. In 2000, she graduated from Sisters High School[1]. She graduated from Vassar College with the class of 2004.  Associated Press Associated Press: see news agency.
Associated Press (AP)

Cooperative news agency, the oldest and largest in the U.S. and long the largest in the world.
 

The hottest fashion on Wall Street this week isn't a new summer suit or floral dress.

Ralph Lauren Ralph Lauren (born Ralph Lifschitz on October 14, 1939) is an American fashion designer and business executive. Life
Ralph J. Lauren was born in the New York City borough of The Bronx to Ashkenazi Jewish immigrants Fraydl (Kotlar) and Frank Lifshitz, a house
 is expected to begin selling shares of his retailing empire today in a much-awaited public offering that's catching the eye of many interested investors.

``Ralph Lauren embodies a way of life one of wealth, leisure and sophistication so·phis·ti·cate  
v. so·phis·ti·cat·ed, so·phis·ti·cat·ing, so·phis·ti·cates

v.tr.
1. To cause to become less natural, especially to make less naive and more worldly.

2.
,'' said Kurt Barnard, a retail consultant and president of Barnard's Retail Marketing Report. ``Now he's offering stock, and everyone wants to be part of this way of life.''

Lauren disclosed in April his plans for the public offering of Polo Ralph Lauren Polo Ralph Lauren (NYSE: RL) is American fashion designer Ralph Lauren's luxury lifestyle company. Polo Ralph Lauren specializes in high-end casual/semi-formal wear for men and women, as well as accessories, fragrance, and housewares.  Corp., the parent company of the fashion conglomerate whose brands include Ralph Lauren, Chaps and Polo Sport.

The company's offering of 29.5 million shares, which will trade on the New York Stock Exchange New York Stock Exchange (NYSE)

World's largest marketplace for securities. The exchange began as an informal meeting of 24 men in 1792 on what is now Wall Street in New York City.
, was priced Wednesday at $26, higher than Lauren's expectations of $22 to $25. Shares will be sold by both the company and Ralph Lauren and family.

Analysts already expect the stock to open around $30 when trading begins, and it could go much higher in coming days.

``This company has a proper capital structure and a good balance of management,'' said Manish Shah of IPO (Initial Public Offering) The first time a company offers shares of stock to the public. While not a computer term per se, many founders, employees and insiders of computer companies have found this acronym more exciting than any tech term they ever heard.  Maven, which reviews coming offerings on Wall Street. ``The chances are this stock won't be cheap from the start.''

Proceeds from the offering, which are expected to top $848 million, will be used to pay dividends and repay debt from a recent reorganization. The company also plans to use the money to broaden its brands and product categories and expand its international and retail store presence.

The company said each share of the Class A common stock carries one vote for the shareholder while Class B shares, all held by Lauren family members, carry 10 votes.

It's been 30 years since Bronx, N.Y.-born Ralph Lauren entered the retail business as a tie maker. His merchandise can now be found in the most upscale country clubs and corporate boardrooms as well as on the streets of urban centers around the world.
COPYRIGHT 1997 Daily News
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 1997, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Article Details
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Title Annotation:BUSINESS
Publication:Daily News (Los Angeles, CA)
Article Type:Statistical Data Included
Geographic Code:1USA
Date:Jun 12, 1997
Words:343
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