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RAK Ceramics to unveil new models at big 5.


Byline: Ras Al Khaimah

RAK Ceramics, a leading ceramics manufacturer, is set to exhibit its range of new models in the tiles, sanitary ware and faucets range, at the Big 5 exhibition, to be held in Dubai from November 23 to 26.

RAK Ceramics will showcase Rakslim, the 4.5mm thin tile wonder, being offered in 30x60, 60x60 and 45x90 sizes, as well as new designs of ceramic tiles in regular sizes, such as the Update, MovieStar, EcoAllure, and Bamboo bamboo, plant of the family Gramineae (grass family), chiefly of warm or tropical regions, where it is sometimes an extremely important component of the vegetation. It is most abundant in the monsoon area of E Asia.  Style.

The company will also unveil some of the specially crafted sanitary-ware models - The Source, Infinity, Zen, Summit and Series 600 - which are expected to make an impact in 2010.

In the tile porcelain porcelain [Ital. porcellana], white, hard, permanent, nonporous pottery having translucence which is resonant when struck. Porcelain was first made by the Chinese to withstand the great heat generated in certain parts of their kilns.  series, RAK Ceramics will be displaying the Inline, Lavagna Pearl, Ardesia, and Granada Stone, as well as the Crema Marfil, Diano and Calacatta in 30 x 100 special format - made with the new NanoPix technology.

RAK Ceramics, in collaboration with Laticrete RAK, will also be hosting a conference titled: "Save Energy with RAK Ceramics Facade System", which will highlight how technologically advanced and innovatively designed facade systems can significantly result in cost and energy savings.

The event, to be held at the Atlantis Hotel on November 24, will feature renowned speaker Richard P. Goldberg, AIA, CSI CSI Crime Scene Investigator
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, NCARB NCARB National Council of Architectural Registration Boards , who is also the author of numerous technical articles and books.

"We will have a strong presence at Big 5 this year, as we aim to really promote our products that are famous for their incorporation of sophisticated technology paired with great aesthetic beauty," said Dr. Khater Massaad, CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. , RAK Ceramics.

"We have also increased our range in the Stone Art series, and we have commenced the commercial production with great success in the new NanoPix Range, and CretaPrint technology, all of which are on display at BIG 5," he noted.

"Our main focus now is leveraging our position to tap into further demand from the GCC-MENA regional projects, new distribution channels, and existing customers and distributors who would like to see our new range," he added.

Kludi Rak, a joint venture between RAK Ceramics and the Kludi Group of Germany to produce top-of-the-line bathroom and kitchen fittings, will also display the Profile and Passion series, as well as two new ranges of products during the event.

RAK Ceramics is a $800 million global conglomerate in the ceramic industry that exports its products to over 135 countries, targeting architects, project developers and retail customers.- TradeArabia News Service

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Publication:TradeArabia (Manama, Bahrain)
Date:Nov 22, 2009
Words:428
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