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RADISSON HOTELS INTERNATIONAL ANNOUNCES 'RADISSON RADICAL RATE' REDUCTION

 RADISSON HOTELS INTERNATIONAL
 ANNOUNCES 'RADISSON RADICAL RATE' REDUCTION
 MINNEAPOLIS, April 28 /PRNewswire/ -- Radisson Hotels International today announced "Radisson Radical Rates" in acknowledgement of the simplified airfares recently announced by several major airlines. Radisson Radical Weekday Rates will range from $75 to $145 and Radisson Radical Weekend Rates will run from $49 to $89 at participating Radisson hotels until June 1, 1992.
 Geof Rochester, vice president of marketing for Radisson Hotels International, announced details of the promotion. "We applaud the airlines for taking aggressive rate simplification steps to entice travelers," said Rochester. "Radisson has always been concerned about price-value. Radisson's Radical Rate promotion is consistent with our long-term rate simplification strategy that has been strongly emphasized during the past year. Our Radisson Radical Rate Reduction affords consumers the opportunity to experience Radisson's service at a terrific value. We're testing and reviewing this rate structure to study what our guests really want and how we can best accommodate their needs," he added. These specially discounted rates are travel agent commissionable and vary by location.
 Unlike many other hotel and airline pricing offers, Radisson Radical Rates DO NOT require advance reservations. "In fact, while Radisson has the technology to implement pre-payment reservation bookings, we know consumers prefer flexibility in making their travel arrangements," Rochester said. Rate information and reservations for individual properties are available by calling Radisson's toll-free reservations number: 800-333-3333. Some restrictions do apply.
 The Radisson Radical Rates are being offered at Radisson locations in the United States, and at Radisson's international locations in Canada, Mexico and the Caribbean.
 Radisson Hotels International operates, manages and franchises more than 280 deluxe plaza hotels, suite hotels, hotels, inns and resorts in 25 countries. Radisson is a division of Carlson Hospitality Group whose holdings include Colony Hotels & Resorts, T.G.I. Friday's restaurants, Country Kitchen restaurants and Country Lodging By Carlson (SM). Corporate headquarters are located in Minneapolis.
 -0- 4/28/92
 /CONTACT: Molly Henning of Radisson Hotels, 612-540-5897/ CO: Radisson Hotels International; Carlson Companies, Inc. ST: Minnesota IN: LEI SU:


AL -- MN004 -- 3674 04/28/92 10:34 EDT
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Publication:PR Newswire
Date:Apr 28, 1992
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