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RADIO SHOW OF THE WEEK.

Byline: - Fred Shuster

--``Midday Jazz With Helen Borgers''!off: A warm mix of mainstream acoustic jazz, interviews and anecdotes punctuated by Borgers' infectious laugh.

--Where: KLON-FM (88.1).

<--When: 10 a.m. to 3 p.m. weekdays and 6 to 9 a.m. Sundays (``Early Jazz and Swing'').

--Typical segment: Favorite artists range from Duke Ellington and Louis Armstrong to Wynton Marsalis and Terence Blanchard.

--Quote: ``There are so few radio stations left where the DJs can play whatever they like. I get to choose what I play and approach each show as if I'm spinning records for myself. Radio is both a companion and a source of entertainment.''

--Off the air: The sister of KLON program director Ken Borgers, Borgers is artistic director for Bard in the Yard, the Long Beach Shakespeare Company.

--Background: Borgers started in radio as a theater major at California State University, Long Beach, where she produced radio dramas for the campus station. She first came aboard at commercial-free KLON in 1979 as membership director and the following year began hosting a weekly show, ``Only Vocals.'' Shortly afterward, she moved to weekends, then into the weekday schedule as daily host where she's in her 20th year.

--Taking a stand: ``Our whole point is to play music for the listeners, not the sponsors. Here, the sponsors are the listeners. We don't have any special agenda.''

--You'll like this if: You like KLON's Chuck Niles, Alfredo Cruz, Sam Fields, James Janisse and LeRoy Downs.

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Title Annotation:L.A. Life
Publication:Daily News (Los Angeles, CA)
Date:Jul 12, 2000
Words:252
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