RACO's OpenMotion LS Powers YellowPages.com Mobile Services Portal.Business Editors/High-Tech Writers CINCINNATI--(BUSINESS WIRE)--Oct. 21, 2003 OpenMotion LS(TM) by RACO RACO Royal Australian College of Ophthalmologists RACO Rear Area Combat Operations RACO Rand Athletic Club Orienteers (South Africa) RACO Remote Alarms and Controls Wireless, the first location-aware mobile information solution, today announced that it has implemented a private branded version of YellowPages.com(SM), the leading Internet Yellow Pages brand with over 7 million loyal visitors a month, using its OpenMotion platform. This will enable mobile consumers to find businesses using the brand they trust. By December 1, 2003, mobile customers will be able to access YellowPages.com on wireless devices to find, get driving directions to, and connect with businesses anywhere in the U.S. "We have watched wireless distribution methods and models since their inception. While some competitors rushed in with solutions that were not well thought out, we looked for partners that understood the user - and the advertiser - not the technology alone. OpenMotion is a natural partner for us because we like they way they think as well as love the platform", said Dane Madsen, CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. of YellowPages.com, Inc. Each month over 12 million searches are conducted for products, services or specific businesses on YellowPages.com. These users will now be able to get the same, reliable information while they are mobile. Cell phone users with WAP (1) (Wireless Access Point) See access point. (2) (Wireless Application Protocol) A standard for providing cellular phones, pagers and other handheld devices with secure access to e-mail and text-based Web pages. and wireless Internet service will be able to connect on every major wireless network in the U.S. "This gives wireless carriers and other wireless portals A Web site that supports a user with a smartphone or alphanumeric pager. It may offer a variety of features, including providing a springboard to other (WAP based) wireless sites, the ability to select content to be pushed to the user's device as well as providing a point of entry for the ability to deploy the #1 Yellow Pages brand to their current customer base within their existing portal. YellowPages.com is a great example of how applications can be easily location-enabled and deployed using the OpenMotion platform. Now carriers can bring this information to the millions of loyal YellowPages.com users who rely on the directory every day" said Rob Deubell, President of RACO Wireless. About RACO WIRELESS & OPENMOTION Founded in 1991 and based in Cincinnati, Ohio “Cincinnati” redirects here. For other uses, see Cincinnati (disambiguation). Cincinnati is a city in the U.S. state of Ohio and the county seat of Hamilton County. , RACO is a leading wireless and GPS solutions provider. RACO's customers include many Fortune 1000 companies, mid-sized organizations, and consumers who utilize their wireless solutions to increase efficiency and customer experience. OpenMotion LS(TM) is the latest innovative product from RACO Wireless. OpenMotion brings mobile users the best available free and premium location-sensitive content available. OpenMotion provides Yellow Pages directory "best of" information, roadside assistance, lottery, stock quotes, credit card discounts, location-sensitive weather, and much more to your cell phone, PDA (Personal Digital Assistant) A handheld computer for managing contacts, appointments and tasks. It typically includes a name and address database, calendar, to-do list and note taker, which are the functions in a personal information manager (see PIM). , or wireless laptop Same as laptop computer. laptop - portable computer . From GPS vehicle tracking See vehicle tracking. , GPS navigation See GPS. systems and now location based services on cell phones and other wireless devices, RACO is establishing its name as a leader in the rapidly exploding location-based services See mobile positioning. market. For more information, please visit www.OpenMotion.com About YellowPages.com, Inc. YellowPages.com is the only Internet Yellow Pages provider with significant "organic" traffic - traffic created by a 125 year-old-brand. Managing a database of over 14 million domestic US businesses, YellowPages.com connects over 7 million buyers with businesses every month. A time tested and effective business tool for advertisers, the company offers a core product of local advertising and directory services. OpenMotion LS(TM) is a trademark of RACO Industries (www.openmotion.com). YellowPages.com(SM) is a service mark of YellowPages.com. All other names and brands are trademarks of their respective holders. |
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